Quotation or Statement Hook

While these might be considered separate, I combined them as they really are quite similar. Each necessitates having a strong statement supporting the topic.

Quotation Hook

I love using quotes! For the quotation hook, simply use a quote, then explain how it relates to the topic of the post. Of course, you need to know that the quote is from a credible source. And you may need to talk about the quote’s meaning afterward to ensure that the reader understands your connection.

• Example: “Failure is simply the opportunity to begin again, this time more intelligently.” — Henry Ford was known for not letting his failures define him. Instead, he chose to learn from them and continue until he found success. His hard work and diligence drove him to keep going, even through many failures. As a result, most know him only for his successes.

Statement Hook

Even without a quote to use, the statement hook can be quite effective. You might recognize these as being used as news headlines, too.

Imagine that you are looking for information about whether a pet would help your shy child. You read this hook, "Children with a family pet are twice as likely to form strong family and friend ties as opposed to those with no pet."

These statements, just as with quotes, offer a strong pull for the reader to continue reading.

For some subjects, the quote or statement hooks offer quite a strong impact. I find they work well with motivational topics and those relating to work and study habits.

Next, let's consider the statistic hook.