Alright, you have now entered the "friend zone". Your transparency and the way you have been able to connect to people via your emails through your stories, through your help, and through offering your social connections has lead to a good relationship..

Now what? Sell your butt off?

Well, not exactly. This is not quite the time for blatant promotions, you don't want your friends to think you were just stringing them along the whole time in attempt to sell them something. It is the truth to some degree, but you have to be far more subtle about this and sell far more tastefully.

Your goal here is to continue building trust, so don't compromise your friendship for the sake of hard selling. Make your first sale attempt or two a soft sale.

Enriching an Offer

After you have made a sale or made your initial offer, you can up the ante a bit by offering a more targeted sales pitch. One that is directed at the customer in a way that they understand what the offer is, but they also are going to understand that you are enriching the offer.

I will give you ways in which you can sell in a subtle, yet highly effective manner to your email list. Earlier I used a golf example when I was first explained the "friend" aspect of relationship building, but here I am going to give you some more generalized ideas as to how you can enrich an offer. If they buy your offer, you could give them...

  1. Personal Support for an entire month
  2. You could offer to pay them back personally if they didn't like it (or help them get a refund)
  3. You could offer a complimentary addition to the offer
  4. You could offer your support in advance of the purchase
  5. You could offer something that you have that is paid
  6. You could offer training on how to use the product/service
The Different types of Emails Used to Sell

There are two types of email messages you can send out via your autoresponder, a broadcast and a follow-up email.

A broadcast email is also known as an email "blast" and essentially what you are doing is sending a timely email out to your entire list (or a portion of your list) to provide them with news, information, or promotions. This is where you can sell seasonal offers, time sensitive offers, cover products launches or new services, or run contests and promotions. This is where you can effectively enrich an offer.

A follow-up email message is what is an automated sequence that you set up within your autoresponder account that allows you to send out emails on a timed schedule. If you have ever joined a mailing list, you will have noticed that you likely get emails on quite a regular occurrence for the first couple of months. This is because they have created a follow-up email sequence that runs automatically after you join their list.

Think of follow-up sequences used to build your reputation, build your brand and generate your initial sales through subtle and helpful promotions. Broadcast emails are geared more towards timely, one-time promotions.

A Big Email List is Worth Big Money

With email marketing, you can have thousands of people on your mailing lists. Marketers who have been building their lists for years can have 100,000's of people on their mailing lists. When you reach this point, your business potential is very "long term" in nature because every single broadcast that you send out is going to earn you a significant amount of money!

With 100,000 people only one email away, it is easy to see how you can turn an email list into revenue each and every time you send a promotion. With this being said, you DO NOT want to send out emails that simply sell products. In order to keep your subscribers from "unsubscribing" you need to send out quality content.

We have tested many different techniques. We've sent out guides, tutorials, tips, e-books, how to's, and other information in our broadcast emails, just so we can keep our users interested in what we have to say and keep them reading our emails. Every once in a while we send out a pure promotional email that can generate literally thousands of dollars - tens of thousands in some cases!

Joint Ventures, heck no!

In my honest opinion, try to stay away from JOINT VULTURES, I mean join ventures. If you don't know the products that you are promoting, DO NOT promote it. It is as simple as that! Tit for tat email marketing promotion and partnerships can lead to a fractured list and can actually ruin the relationships with your email subscribers that you have worked so hard to create.

This is what they mean when they say push button money...

I despise the term "push button" as nothing is easy in business, it does take hard work. In order to be able to email 1,000's of people, you have to work hard to build your list. However, once you have a list, you can send out broadcast emails to them when you have something to promote and likely make $1,000's at will. That is the power of email marketing.



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Ragman1 Premium
I hope this has been helpful but I won't know until I treat my list to what I have learned. I have 7500 people on my list but I purchased the list. From a reputable solo ads provider. But I haven't been able to convert anyone into a customer yet. I will see if the transparent approach works. Will let you know.
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herinnelson Premium
So excited to learn more to implement this week on email marketing! Thanks!
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Kevin67 Premium
I signed up for Aweber and tried to install a signup form on my website but it didn't work. I already have a sign up form on my word press site that came with my social media plugin. Should I keep the sign up form from the plugin or should I install the one from Aweber?
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@RICH. Premium
You can get an embed code from Aweber itself or use one of the many plugins that support Aweber https://wordpress.org/plugins/search/aweber+optin/
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Kevin67 Premium
Right on. Thanks Bro!
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Kevin67 Premium
Boom...there it is. You rock man!
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@RICH. Premium
No probs. you're most welcome! :)
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Mike-Writes Premium
Thanks for the excellent tutorial, Kyle.
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AnthonyMLM Premium
Thanks Kyle great training
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varleysheen Premium
what do i use to get them to subscribe?
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CMohring Premium
Choices are endless depending on what you are trying to promote. Watch or read a training, turn that into a report and give it away for free when they sign up with their email. I use Aweber and have a sign up box on all of my sites. Take this training for example, you could make it into a tutorial in your own words. Then put a sign up form on your site saying - Learn the Art of Email Marketing, enter your name and email for your free copy. Set up your follow up in aweber so that when they sign up it automatically emails it to them right away.
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NDyria Premium
Great feedback and tips thanks for sharing! :)
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dhicks35 Premium
Thanks. This is most useful.
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richpierson5 Premium
Hey Kyle great email presentation, that's what got me in to WA. That and some reserch. Thank's Is this the way to go when I am selling WA.
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ECrosbyJr Premium
Thanks Kyle for the education and insight into the "art" of email marketing. Again, thank you! ~Ellsworth~
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Kyle Premium
No problem Ellsworth, glad you are enjoying the training!
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Ralawami Premium
Thanks for the excellent tutorial Kyle. ;)
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Warner43 Premium
I understand now the importance of email marketing! It is indeed an "Art". Thanks!
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degan2014 Premium
Thanks for the great article Kyle I have seen email marketing promoting all kinds of things but they did not break it down in simple terms as well as you have great job that's exactly why I joined WA because you guys are real and the community is awesome.
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avivber Premium
Such a great article! Thank you so much, Kyle. Indeed you can gain life-time friends only by sincere help.
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Ralawami Premium
Thanks... now have to take action on all of this!
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Great opportunity to review things here! Thanks for the update!
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jayillum Premium
Great opportunity to review things here! Thanks for the update!
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Shelayne Premium
Wow very informative, wish I'd seen this much earlier! Thanks!
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Hats Premium
Wow very informative, wish I'd seen this much earlier! Thanks!
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Shelayne Premium
I noticed you suggested Aweber. Some folks suggest I use TrafficWave and then others suggest I use HostThenProfit that has its own autoresponder. I am so confused.
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Hats Premium
I noticed you suggested Aweber. Some folks suggest I use TrafficWave and then others suggest I use HostThenProfit that has its own autoresponder. I am so confused.
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Kyle Premium
@Wealthgro

My personal recommendation is not to use them. You are going to end up wasting a lot of time, money and probably some gray hairs if you choose to go the free route. If you are going to get into email marketing, spend the small investment on an autoresponder service like Aweber.
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BobnPeggySue Premium
4 years later Kyle, still the same recommendation?
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BobnPeggySue Premium
2 months into WA I'm looking to go to the next level which looks like email marketing campaign.
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dc001 Premium
@Wealthgro

My personal recommendation is not to use them. You are going to end up wasting a lot of time, money and probably some gray hairs if you choose to go the free route. If you are going to get into email marketing, spend the small investment on an autoresponder service like Aweber.
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Wealthgro Premium
Thanks for this great piece of valuable educative presentation on email marketing. However, I will like to understand the pros and cons of using free autoresponders. There are many sites offering free autoresponder services especially if someone is on a limited budget. Thanks.
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Phil55 Premium
Thanks for this great piece of valuable educative presentation on email marketing. However, I will like to understand the pros and cons of using free autoresponders. There are many sites offering free autoresponder services especially if someone is on a limited budget. Thanks.
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Kyle Premium
@Jave27 - I do recommend getting on it. It will take the pressure off getting consistent traffic if you have a solid relationship with your list (as you will be able to get traffic whenever you like through an email).

@mhamilt - As long as you are consistent (with your specific pen name) and you are able to connect with people through your pen name. Many people have pen names, many famous people do. Pharma industry has changed and ITL is a little outdated now, but many of the principles still apply.

@joniki - There is no such thing as a free lunch. You have to let these people go as they will waste all of your time. Some people are just not worth your time and are looking for a handout. You need to recognize this...helping people is one thing, getting an email a day (without compensation) is another thing. You have to focus on building, scaling and improving.

@Labman - Why would you create a promotional product...why not focus on getting the traffic, building a relationship and then finding the best products that already exist for that traffic. Far less work than adding a full product to manage on top of everything.
Reply
dc001 Premium
@Jave27 - I do recommend getting on it. It will take the pressure off getting consistent traffic if you have a solid relationship with your list (as you will be able to get traffic whenever you like through an email).

@mhamilt - As long as you are consistent (with your specific pen name) and you are able to connect with people through your pen name. Many people have pen names, many famous people do. Pharma industry has changed and ITL is a little outdated now, but many of the principles still apply.

@joniki - There is no such thing as a free lunch. You have to let these people go as they will waste all of your time. Some people are just not worth your time and are looking for a handout. You need to recognize this...helping people is one thing, getting an email a day (without compensation) is another thing. You have to focus on building, scaling and improving.

@Labman - Why would you create a promotional product...why not focus on getting the traffic, building a relationship and then finding the best products that already exist for that traffic. Far less work than adding a full product to manage on top of everything.
Reply
Labman Premium
While reading your tutorial (Good coverage of the subject) my mind was racing. It is time for me to start a list. Creating a promotional product needs to come first though. Meanwhile, I was noticing that collecting e-mail addresses is the key to starting out. I notice that an easy way to do this is to introduce people to Pinterest. If they are not yet connected ask for their e-mail and send them an invite. Voila, a start to your list. Oh, and don't forget to put the e-mail address in a secure location.
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AdMacG Premium
While reading your tutorial (Good coverage of the subject) my mind was racing. It is time for me to start a list. Creating a promotional product needs to come first though. Meanwhile, I was noticing that collecting e-mail addresses is the key to starting out. I notice that an easy way to do this is to introduce people to Pinterest. If they are not yet connected ask for their e-mail and send them an invite. Voila, a start to your list. Oh, and don't forget to put the e-mail address in a secure location.
Reply
joniki Premium
Kyle -

Here is something we all have run across while running lists. What do you do with that person that wants to be taught EVERYTHING directly from you in one on one emails.

I agree spending time engaging with your list and being available is extremely important, however, there is a line you cross with the people that want to engage in emails all day long day after day.

your thoughts?
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dspatel Premium
Kyle -

Here is something we all have run across while running lists. What do you do with that person that wants to be taught EVERYTHING directly from you in one on one emails.

I agree spending time engaging with your list and being available is extremely important, however, there is a line you cross with the people that want to engage in emails all day long day after day.

your thoughts?
Reply
mhamilt Premium
Great course. I've been thinking about email marketing for a while and just finished reading Inside the List (which is also great). I must admit though how your attitudes towards pharmaceuticals have changed though :-). I have a question relating to pen names. Several of my campaigns use pen names and I would do email marketing based on those names? What do you do when you're in several industries? Mark.
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DavidOlsen Premium
Great course. I've been thinking about email marketing for a while and just finished reading Inside the List (which is also great). I must admit though how your attitudes towards pharmaceuticals have changed though :-). I have a question relating to pen names. Several of my campaigns use pen names and I would do email marketing based on those names? What do you do when you're in several industries? Mark.
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Jave27 Premium
I've been meaning to start this for a few months now that I'm getting hundreds of visitors every day, but I keep putting it off in favor of other things...

Thanks for the reminder - I'm going to start building my autoresponder content next week. :)
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miko24 Premium
I've been meaning to start this for a few months now that I'm getting hundreds of visitors every day, but I keep putting it off in favor of other things...

Thanks for the reminder - I'm going to start building my autoresponder content next week. :)
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Kyle Premium
@Stepping Stones

I am glad this training helped get the imaginative juices flowing. These principles can actually be applied to much more beyond just email marketing, but understanding these before entering any campaign and understand that relationships are what leads to "customers" is power in itself.

Thanks for your feedback!
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dc001 Premium
@Stepping Stones

I am glad this training helped get the imaginative juices flowing. These principles can actually be applied to much more beyond just email marketing, but understanding these before entering any campaign and understand that relationships are what leads to "customers" is power in itself.

Thanks for your feedback!
Reply
For me, this is probably the most valuable class I have taken so far! Most of the classes have just been educational; knowledge I should have, things I have to know. This class plants seeds in my mind and waters my imagination with all the ways I can offer value that gives people a real Reason to Want to have a Relationships with Me. For the first time, I am actually excited to create my SteppingStonesToDragon website and express all the fun and exciting ways Dragon can make a difference in people's Lives. Kyle, I am so jazzed to start seeing a way to share that knowledge!!!
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easybees Premium
For me, this is probably the most valuable class I have taken so far! Most of the classes have just been educational; knowledge I should have, things I have to know. This class plants seeds in my mind and waters my imagination with all the ways I can offer value that gives people a real Reason to Want to have a Relationships with Me. For the first time, I am actually excited to create my SteppingStonesToDragon website and express all the fun and exciting ways Dragon can make a difference in people's Lives. Kyle, I am so jazzed to start seeing a way to share that knowledge!!!
Reply
Cool, the automated newsletters and marketing campaign cost is incredibly reasonable! I had no idea... Sherry M
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easybees Premium
Cool, the automated newsletters and marketing campaign cost is incredibly reasonable! I had no idea... Sherry M
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Saw this via your Blog right as I was about to close down for the night. Thought "I'll take a quick look and bookmark it because that is something I really want to incorporate." Now I have finished the 4 Stages Building an Email Relationship. Won't be able to shut down for the night until I finish the class. Thanks, Kyle, I really have been wanting to track down this info!
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easybees Premium
Saw this via your Blog right as I was about to close down for the night. Thought "I'll take a quick look and bookmark it because that is something I really want to incorporate." Now I have finished the 4 Stages Building an Email Relationship. Won't be able to shut down for the night until I finish the class. Thanks, Kyle, I really have been wanting to track down this info!
Reply
Kyle Premium
I have just full updated this training. If you have any questions, do let me know and I will be more than happy to give you a hand. :)
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dc001 Premium
I have just full updated this training. If you have any questions, do let me know and I will be more than happy to give you a hand. :)
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Top Cat Premium
Good stuff.
"Inside the list" great to.
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w5blt Premium
Good stuff.
"Inside the list" great to.
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rarnst Premium
This tutorial is at least five times better than the last one I read about building a list. However there are a few things I would like to say about it. 1. I am not a frustrated newbie--matter of fact--quite the opposite. I am upbeat and ready to get it done! 2. Sometimes it is very important to tell a person what they need to hear rather than what they want to hear. So here we go--There are numerous grammatical errors in this writing. One of the statements in this tutorial is that you need to go back through your AWeber message and check it for errors. I am trying to say this in a humorous way! Next it is very obvious that this tutorial is somewhat out of date because AWeber has apparently updated its site since this writing. In some cases this situation presents quite a challenge and often times some guesswork that can be difficult to correct. The tutorial needs to be brought up do date and match the AWeber material. At the new monthly rate of subscription, I would think professionalism and attention to detail would become I higher level of priority. Lastly, there are a number of places in this tutorial that speak of the screenshots to the right which....are apparently no longer there; probably because of the need for updating that I already mentioned. In closing I would like to add....I came to this tutorial seeking the answer to 2 questions. Most of the writing in this tutorial and the information required on AWeber assumes that you already have a website...would this be a correct assumption?? And finally I came here from the turn-key feeder sites...my question is, if I were to use those to get a jump start whose mailing list would I be building, yours or mine?
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chillipepper Premium
This tutorial is at least five times better than the last one I read about building a list. However there are a few things I would like to say about it. 1. I am not a frustrated newbie--matter of fact--quite the opposite. I am upbeat and ready to get it done! 2. Sometimes it is very important to tell a person what they need to hear rather than what they want to hear. So here we go--There are numerous grammatical errors in this writing. One of the statements in this tutorial is that you need to go back through your AWeber message and check it for errors. I am trying to say this in a humorous way! Next it is very obvious that this tutorial is somewhat out of date because AWeber has apparently updated its site since this writing. In some cases this situation presents quite a challenge and often times some guesswork that can be difficult to correct. The tutorial needs to be brought up do date and match the AWeber material. At the new monthly rate of subscription, I would think professionalism and attention to detail would become I higher level of priority. Lastly, there are a number of places in this tutorial that speak of the screenshots to the right which....are apparently no longer there; probably because of the need for updating that I already mentioned. In closing I would like to add....I came to this tutorial seeking the answer to 2 questions. Most of the writing in this tutorial and the information required on AWeber assumes that you already have a website...would this be a correct assumption?? And finally I came here from the turn-key feeder sites...my question is, if I were to use those to get a jump start whose mailing list would I be building, yours or mine?
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changeme Premium
I Am using Getresponse is this ok or is WA just set up for Awebber
Dave
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kv921 Premium
I Am using Getresponse is this ok or is WA just set up for Awebber
Dave
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paulgermana Premium
What if I'm using TrafficWave?
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stanleytjim Premium
What if I'm using TrafficWave?
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DeeBear Premium
Is this for a person that has their own website, or is it also for the my affiliate links? I noticed I go to my affiliate link and there is an automatic pop-up to sign in. Is it already set for us or do here at WA?
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jabez410 Premium
Is this for a person that has their own website, or is it also for the my affiliate links? I noticed I go to my affiliate link and there is an automatic pop-up to sign in. Is it already set for us or do here at WA?
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disberg Premium
This is a must read for anyone new to autoresponders I wish I had had it when I started with the auto responders.
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Darrenb22 Premium
This is a must read for anyone new to autoresponders I wish I had had it when I started with the auto responders.
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mlynch72 Premium
Maybe I was just stupid, but I have tried for almost a year to get this up and running and now I think I have it. This alone is worth its weight in gold!
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southblvd7 Premium
Maybe I was just stupid, but I have tried for almost a year to get this up and running and now I think I have it. This alone is worth its weight in gold!
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Persistance Premium
This part of the course was priceless.
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harveykl Premium
This part of the course was priceless.
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Persistance Premium
When I sign-up to a site, I'm always impressed when I get an immediate response e-mail. To me, autoresponders are a must to carry out a successful e-mail campaign.
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harveykl Premium
When I sign-up to a site, I'm always impressed when I get an immediate response e-mail. To me, autoresponders are a must to carry out a successful e-mail campaign.
Reply