Understanding the "Art" of Email Marketing
You have likely seen forms like this all over the Internet.
Sign-up to my newsletter and get this...or Sign-up and get a bonus. Give me your email name and address and I will send you a video, unlock a secret, etc...
There is a reason people are doing this and why we have been doing this for years. It works!
Email marketing allows you to communicate with people that you normally wouldn't have been able to communicate with. The reason, most people come to web pages and leave...never to come back again. What if you could capture their email and speak with them in the future, build a relationship with them, and sell them one or more items.
The first step in the process is creating an offer. This is essentially the "trade" you are making someone in exchange for their email address.
Here are some examples:
- An Bonus Video in exchange for a name & email address
- A Bonus Guidein exchange for a name & email address
- An Weekly Newsletterin exchange for a name & email address
- Access to Softwarein exchange for a name & email address
- A Membership in exchange for a name & email address
- Entrance into a Contestin exchange for a name & email address
- 5 Secret Tips on SOMETHING in exchange for a name & email address
Those are just a few examples. You can be pretty creative in what you offer, but it needs to be something that your audience will find valuable, but needs to be something that you can create and reproduce with minimal underlying costs.
Information is free, and software is free to give away (after it has been initially created), so I do suggest that you make your offer either "info" or "technology" based. The deliver
Different Types of Mediums in Which to Control Your Offers
Type 1: Using Squeeze Pages
Many marketers still use the typical "squeeze" page with a high rate success. A squeeze page is essentially a forced sales page, but you aren't selling anything. Instead, you are offering something in exchange for their email address. Below is an example "squeeze" page.
As you can see there are three components that are critical to a squeeze page (as outlined above).
A headline is typically the first thing people see when they visit your squeeze page. This is very important as you don't have much time to attract someones attention. If you are relevant, that is, include the exact keywords from the original search within your headline, you are going to get people reading more...and thus converting at a higher rate.
Your offer is the next component. This could be anything, from a guide, to a newsletter, to a set of videos. The key is to make your offer enticing. If people are not excited about signing up to your list to get something, they won't.
(3) Opt-in Form
This is where you collect the name and email addresses (and possible other details) of your page. This is the sole purpose of this page. To GET PEOPLE ON YOUR LIST! The location of the form is not critical, it just needs to be obvious what the intention of the page is: an exchange of an email address for something that has perceived value to the visitor.
Type 2: Pop-up form
This is the same type of form I used in my original example (see below).
This will pop-up over top of your sites content, usually after around 10 seconds or so (can be set to any time period), and presents the visitors with an instant offer. This can be an effective technique as well because your offer becomes the focal point of the page and depending on how "engaged" your visitor is in the topic, pop-up opt-in forms can convert at a fairly high rate.Type 3: Embedded Email Form / Sign-up form
This is simply a form on your page, whether it be within your side widget or within your website header. These are typically opt-in offers that are "always there" and that are less subtle than a traditional squeeze page. The idea is that you will create trust through offering lots of value on your site and then someone will want to naturally connect with you via your email list.
Since I am a strong believer in offering your visitor value, whether you are a product site or an affiliate site, this is the preferred technique for me as it feels less forced and far more natural.
Here is an example of an embedded opt-in form:
Signing-up For For An Autoresponder
Most people use automated web forms and management applications such as Aweber to handle their email marketing campaigns. All of the references you have seen above (the squeeze page, the pop-up, and the embedded) are all examples utilizing Aweber.
Email management should not be something that you should attempt to do manually. It will not be worth your time and for under $15 per month you can manage very scalable email marketing campaigns and automate the entire process of email marketing.
If you are interested in email marketing at the slightest, I do suggest you have a service like Aweber at your disposal.