Email marketing is all about creating relationships. Similar to a normal relationship you have with someone, there are different stages of a relationship. You cannot sell to someone without having a connection with them. Let me say that again so it hopefully sinks in, YOU CANNOT SELL until someone trusts you.

There are four different stages within the relationship cycle of an email marketing campaign. If you can reach the very last stage, you are going to be a very successful email marketer!

Stage #1: Stranger Stage (Irresistible Offer)

This is the first stage. You need to meet the person. Like meeting someone in a coffee shop or through a friend, you will need to get the persons information, in this case your goal is to get their email address and possibly their name. Then you can contact them again in the future.

At the stranger stage, they will not be all the comfortable with what you say or fully trust you, but that is OK. Every friend that you create in life takes work and you need to prove your worth. However, the first step is getting their contact info so you can contact them again and again, similar to getting a "phone number" at the bar.

People don't like to just give up their contact info either. So you may have to do something in exchange. In terms of email marketing, this could be offering a bonus guide, a course, your support, a secret, or a newsletter.

Stage #2: Acquaintance Stage (Personal Transparency)

The second stage is turning this person from a complete stranger into an acquaintance. In order to do this, you need to show this person some of your character and you need to continue giving. People don't want to be friends with people that leech from them, nor do people want to build an ongoing relationship with someone they feel isn't being true to them. This stage is the most critical out of any of the email marketing stages because this makes or breaks the relationship.

If you want a friend (customer), you need to really give the relationship your all after your first introduction. Prove to people you are real, be transparent, genuine and keep them interested into what you have to say. If you are boring, lack character, unwilling to share, or seem untrustworthy you are going to lose people in this stage. You could even give them your email address if they ever have any questions...a powerful technique for building trust.

Stage #3: Friend Stage (Selling to Your List)

Alright, you have an acquaintance. Someone who is gaining trust with you. At this point, you have likely shared some information about yourself, they are beginning to trust you, and you have shared some great information with them. They are really starting to feel like they know you and you have built an emotional connection.

Now what...

How do you turn this person from a person that is starting to trust you, to someone that trusts you enough to buy from a recommendation?

You enrich an offer...

Say you were on a list to learn how to golf better. John Doe got you to sign-up to his list, shared a couple of his tricks with you, told you about how he used his same technique to teach his wife, and even told you about his family. John has gained quite a bit of trust from you right? BUT, what would it take for John to turn you into a buyer...someone who purchased based on a recommendation that he made.

What if John offered you personal support through Instant Messaging if you bought the guide from him?

What if John told you that he is so confident in the product that he would pay you back if you didn't like it?

What if John said he would also give you the secrets that his wife used to shave off 8 strokes in the matter of 2 rounds of golf?

What if John told you that you could send him an email with any question you had prior to the purchase?

These are all comfort building offers and the fact that John is so involved with the product that he is either willing to support it or offer something that is complimentary to it, he will likely have swayed many people from the acquaintance stage to the friend stage (a buyer).

Depending on what type of audience you are dealing with, some people will become a buyer quicker than others. Some people become "friends" instantly because you have something they are in desperate need of, where as other niches are a little more difficult to break the acquaintance barrier.

Enrich the offer to create a buyer and continue building trust!

Stage #4: Best Buddy (Creating a Lifetime Customer)

The last stage which all marketers strive to achieve is the "Best Buddy" stage. At this point, someone has become not only a customer, but your most responsive customer. If you recommend something, they buy it. If you send them a guide, they download it. If you ask for feedback, they give it to you.

Think about going out to lunch with your best friend and showing them your newest iPhone application. You spend an hour gloating about all the amazing things it does for you and tell your friend that they need it. Chances are your friend is going to buy the application right away. This is because they trust you and believe that if you think it is good, then it IS GOOD!

To take someone from the friend stage to the best buddy stage, you really need to continue providing them with value, help them learn more about yourself, connect with them on an emotional level and go above and beyond the call-of-duty.

Send them a present on the holiday! Teach them new secrets that you have learned about! Show them how YOU use products to better your life! Offer to help them out with something that most people within the niche have problems with.

Building a lifetime customer is about being honest, being real, and over-delivering! Keep people on their toes and in anticipation of your emails. There is such thing as a $10,000 customer and these are the people that you build the "best buddy" relationship with!





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Ragman1 Premium
I hope this has been helpful but I won't know until I treat my list to what I have learned. I have 7500 people on my list but I purchased the list. From a reputable solo ads provider. But I haven't been able to convert anyone into a customer yet. I will see if the transparent approach works. Will let you know.
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herinnelson Premium
So excited to learn more to implement this week on email marketing! Thanks!
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Kevin67 Premium
I signed up for Aweber and tried to install a signup form on my website but it didn't work. I already have a sign up form on my word press site that came with my social media plugin. Should I keep the sign up form from the plugin or should I install the one from Aweber?
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@RICH. Premium
You can get an embed code from Aweber itself or use one of the many plugins that support Aweber https://wordpress.org/plugins/search/aweber+optin/
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Kevin67 Premium
Right on. Thanks Bro!
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Kevin67 Premium
Boom...there it is. You rock man!
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@RICH. Premium
No probs. you're most welcome! :)
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Mike-Writes Premium
Thanks for the excellent tutorial, Kyle.
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AnthonyMLM Premium
Thanks Kyle great training
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varleysheen Premium
what do i use to get them to subscribe?
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CMohring Premium
Choices are endless depending on what you are trying to promote. Watch or read a training, turn that into a report and give it away for free when they sign up with their email. I use Aweber and have a sign up box on all of my sites. Take this training for example, you could make it into a tutorial in your own words. Then put a sign up form on your site saying - Learn the Art of Email Marketing, enter your name and email for your free copy. Set up your follow up in aweber so that when they sign up it automatically emails it to them right away.
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NDyria Premium
Great feedback and tips thanks for sharing! :)
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dhicks35 Premium
Thanks. This is most useful.
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richpierson5 Premium
Hey Kyle great email presentation, that's what got me in to WA. That and some reserch. Thank's Is this the way to go when I am selling WA.
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ECrosbyJr Premium
Thanks Kyle for the education and insight into the "art" of email marketing. Again, thank you! ~Ellsworth~
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Kyle Premium
No problem Ellsworth, glad you are enjoying the training!
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Ralawami Premium
Thanks for the excellent tutorial Kyle. ;)
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Warner43 Premium
I understand now the importance of email marketing! It is indeed an "Art". Thanks!
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degan2014 Premium
Thanks for the great article Kyle I have seen email marketing promoting all kinds of things but they did not break it down in simple terms as well as you have great job that's exactly why I joined WA because you guys are real and the community is awesome.
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avivber Premium
Such a great article! Thank you so much, Kyle. Indeed you can gain life-time friends only by sincere help.
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Ralawami Premium
Thanks... now have to take action on all of this!
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Great opportunity to review things here! Thanks for the update!
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jayillum Premium
Great opportunity to review things here! Thanks for the update!
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Shelayne Premium
Wow very informative, wish I'd seen this much earlier! Thanks!
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Hats Premium
Wow very informative, wish I'd seen this much earlier! Thanks!
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Shelayne Premium
I noticed you suggested Aweber. Some folks suggest I use TrafficWave and then others suggest I use HostThenProfit that has its own autoresponder. I am so confused.
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Hats Premium
I noticed you suggested Aweber. Some folks suggest I use TrafficWave and then others suggest I use HostThenProfit that has its own autoresponder. I am so confused.
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Kyle Premium
@Wealthgro

My personal recommendation is not to use them. You are going to end up wasting a lot of time, money and probably some gray hairs if you choose to go the free route. If you are going to get into email marketing, spend the small investment on an autoresponder service like Aweber.
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BobnPeggySue Premium
4 years later Kyle, still the same recommendation?
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BobnPeggySue Premium
2 months into WA I'm looking to go to the next level which looks like email marketing campaign.
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dc001 Premium
@Wealthgro

My personal recommendation is not to use them. You are going to end up wasting a lot of time, money and probably some gray hairs if you choose to go the free route. If you are going to get into email marketing, spend the small investment on an autoresponder service like Aweber.
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Wealthgro Premium
Thanks for this great piece of valuable educative presentation on email marketing. However, I will like to understand the pros and cons of using free autoresponders. There are many sites offering free autoresponder services especially if someone is on a limited budget. Thanks.
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Phil55 Premium
Thanks for this great piece of valuable educative presentation on email marketing. However, I will like to understand the pros and cons of using free autoresponders. There are many sites offering free autoresponder services especially if someone is on a limited budget. Thanks.
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Kyle Premium
@Jave27 - I do recommend getting on it. It will take the pressure off getting consistent traffic if you have a solid relationship with your list (as you will be able to get traffic whenever you like through an email).

@mhamilt - As long as you are consistent (with your specific pen name) and you are able to connect with people through your pen name. Many people have pen names, many famous people do. Pharma industry has changed and ITL is a little outdated now, but many of the principles still apply.

@joniki - There is no such thing as a free lunch. You have to let these people go as they will waste all of your time. Some people are just not worth your time and are looking for a handout. You need to recognize this...helping people is one thing, getting an email a day (without compensation) is another thing. You have to focus on building, scaling and improving.

@Labman - Why would you create a promotional product...why not focus on getting the traffic, building a relationship and then finding the best products that already exist for that traffic. Far less work than adding a full product to manage on top of everything.
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dc001 Premium
@Jave27 - I do recommend getting on it. It will take the pressure off getting consistent traffic if you have a solid relationship with your list (as you will be able to get traffic whenever you like through an email).

@mhamilt - As long as you are consistent (with your specific pen name) and you are able to connect with people through your pen name. Many people have pen names, many famous people do. Pharma industry has changed and ITL is a little outdated now, but many of the principles still apply.

@joniki - There is no such thing as a free lunch. You have to let these people go as they will waste all of your time. Some people are just not worth your time and are looking for a handout. You need to recognize this...helping people is one thing, getting an email a day (without compensation) is another thing. You have to focus on building, scaling and improving.

@Labman - Why would you create a promotional product...why not focus on getting the traffic, building a relationship and then finding the best products that already exist for that traffic. Far less work than adding a full product to manage on top of everything.
Reply
Labman Premium
While reading your tutorial (Good coverage of the subject) my mind was racing. It is time for me to start a list. Creating a promotional product needs to come first though. Meanwhile, I was noticing that collecting e-mail addresses is the key to starting out. I notice that an easy way to do this is to introduce people to Pinterest. If they are not yet connected ask for their e-mail and send them an invite. Voila, a start to your list. Oh, and don't forget to put the e-mail address in a secure location.
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AdMacG Premium
While reading your tutorial (Good coverage of the subject) my mind was racing. It is time for me to start a list. Creating a promotional product needs to come first though. Meanwhile, I was noticing that collecting e-mail addresses is the key to starting out. I notice that an easy way to do this is to introduce people to Pinterest. If they are not yet connected ask for their e-mail and send them an invite. Voila, a start to your list. Oh, and don't forget to put the e-mail address in a secure location.
Reply
joniki Premium
Kyle -

Here is something we all have run across while running lists. What do you do with that person that wants to be taught EVERYTHING directly from you in one on one emails.

I agree spending time engaging with your list and being available is extremely important, however, there is a line you cross with the people that want to engage in emails all day long day after day.

your thoughts?
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dspatel Premium
Kyle -

Here is something we all have run across while running lists. What do you do with that person that wants to be taught EVERYTHING directly from you in one on one emails.

I agree spending time engaging with your list and being available is extremely important, however, there is a line you cross with the people that want to engage in emails all day long day after day.

your thoughts?
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mhamilt Premium
Great course. I've been thinking about email marketing for a while and just finished reading Inside the List (which is also great). I must admit though how your attitudes towards pharmaceuticals have changed though :-). I have a question relating to pen names. Several of my campaigns use pen names and I would do email marketing based on those names? What do you do when you're in several industries? Mark.
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DavidOlsen Premium
Great course. I've been thinking about email marketing for a while and just finished reading Inside the List (which is also great). I must admit though how your attitudes towards pharmaceuticals have changed though :-). I have a question relating to pen names. Several of my campaigns use pen names and I would do email marketing based on those names? What do you do when you're in several industries? Mark.
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Jave27 Premium
I've been meaning to start this for a few months now that I'm getting hundreds of visitors every day, but I keep putting it off in favor of other things...

Thanks for the reminder - I'm going to start building my autoresponder content next week. :)
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miko24 Premium
I've been meaning to start this for a few months now that I'm getting hundreds of visitors every day, but I keep putting it off in favor of other things...

Thanks for the reminder - I'm going to start building my autoresponder content next week. :)
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Kyle Premium
@Stepping Stones

I am glad this training helped get the imaginative juices flowing. These principles can actually be applied to much more beyond just email marketing, but understanding these before entering any campaign and understand that relationships are what leads to "customers" is power in itself.

Thanks for your feedback!
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dc001 Premium
@Stepping Stones

I am glad this training helped get the imaginative juices flowing. These principles can actually be applied to much more beyond just email marketing, but understanding these before entering any campaign and understand that relationships are what leads to "customers" is power in itself.

Thanks for your feedback!
Reply
For me, this is probably the most valuable class I have taken so far! Most of the classes have just been educational; knowledge I should have, things I have to know. This class plants seeds in my mind and waters my imagination with all the ways I can offer value that gives people a real Reason to Want to have a Relationships with Me. For the first time, I am actually excited to create my SteppingStonesToDragon website and express all the fun and exciting ways Dragon can make a difference in people's Lives. Kyle, I am so jazzed to start seeing a way to share that knowledge!!!
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easybees Premium
For me, this is probably the most valuable class I have taken so far! Most of the classes have just been educational; knowledge I should have, things I have to know. This class plants seeds in my mind and waters my imagination with all the ways I can offer value that gives people a real Reason to Want to have a Relationships with Me. For the first time, I am actually excited to create my SteppingStonesToDragon website and express all the fun and exciting ways Dragon can make a difference in people's Lives. Kyle, I am so jazzed to start seeing a way to share that knowledge!!!
Reply
Cool, the automated newsletters and marketing campaign cost is incredibly reasonable! I had no idea... Sherry M
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easybees Premium
Cool, the automated newsletters and marketing campaign cost is incredibly reasonable! I had no idea... Sherry M
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Saw this via your Blog right as I was about to close down for the night. Thought "I'll take a quick look and bookmark it because that is something I really want to incorporate." Now I have finished the 4 Stages Building an Email Relationship. Won't be able to shut down for the night until I finish the class. Thanks, Kyle, I really have been wanting to track down this info!
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easybees Premium
Saw this via your Blog right as I was about to close down for the night. Thought "I'll take a quick look and bookmark it because that is something I really want to incorporate." Now I have finished the 4 Stages Building an Email Relationship. Won't be able to shut down for the night until I finish the class. Thanks, Kyle, I really have been wanting to track down this info!
Reply
Kyle Premium
I have just full updated this training. If you have any questions, do let me know and I will be more than happy to give you a hand. :)
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dc001 Premium
I have just full updated this training. If you have any questions, do let me know and I will be more than happy to give you a hand. :)
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Top Cat Premium
Good stuff.
"Inside the list" great to.
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w5blt Premium
Good stuff.
"Inside the list" great to.
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rarnst Premium
This tutorial is at least five times better than the last one I read about building a list. However there are a few things I would like to say about it. 1. I am not a frustrated newbie--matter of fact--quite the opposite. I am upbeat and ready to get it done! 2. Sometimes it is very important to tell a person what they need to hear rather than what they want to hear. So here we go--There are numerous grammatical errors in this writing. One of the statements in this tutorial is that you need to go back through your AWeber message and check it for errors. I am trying to say this in a humorous way! Next it is very obvious that this tutorial is somewhat out of date because AWeber has apparently updated its site since this writing. In some cases this situation presents quite a challenge and often times some guesswork that can be difficult to correct. The tutorial needs to be brought up do date and match the AWeber material. At the new monthly rate of subscription, I would think professionalism and attention to detail would become I higher level of priority. Lastly, there are a number of places in this tutorial that speak of the screenshots to the right which....are apparently no longer there; probably because of the need for updating that I already mentioned. In closing I would like to add....I came to this tutorial seeking the answer to 2 questions. Most of the writing in this tutorial and the information required on AWeber assumes that you already have a website...would this be a correct assumption?? And finally I came here from the turn-key feeder sites...my question is, if I were to use those to get a jump start whose mailing list would I be building, yours or mine?
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chillipepper Premium
This tutorial is at least five times better than the last one I read about building a list. However there are a few things I would like to say about it. 1. I am not a frustrated newbie--matter of fact--quite the opposite. I am upbeat and ready to get it done! 2. Sometimes it is very important to tell a person what they need to hear rather than what they want to hear. So here we go--There are numerous grammatical errors in this writing. One of the statements in this tutorial is that you need to go back through your AWeber message and check it for errors. I am trying to say this in a humorous way! Next it is very obvious that this tutorial is somewhat out of date because AWeber has apparently updated its site since this writing. In some cases this situation presents quite a challenge and often times some guesswork that can be difficult to correct. The tutorial needs to be brought up do date and match the AWeber material. At the new monthly rate of subscription, I would think professionalism and attention to detail would become I higher level of priority. Lastly, there are a number of places in this tutorial that speak of the screenshots to the right which....are apparently no longer there; probably because of the need for updating that I already mentioned. In closing I would like to add....I came to this tutorial seeking the answer to 2 questions. Most of the writing in this tutorial and the information required on AWeber assumes that you already have a website...would this be a correct assumption?? And finally I came here from the turn-key feeder sites...my question is, if I were to use those to get a jump start whose mailing list would I be building, yours or mine?
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changeme Premium
I Am using Getresponse is this ok or is WA just set up for Awebber
Dave
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kv921 Premium
I Am using Getresponse is this ok or is WA just set up for Awebber
Dave
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paulgermana Premium
What if I'm using TrafficWave?
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stanleytjim Premium
What if I'm using TrafficWave?
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DeeBear Premium
Is this for a person that has their own website, or is it also for the my affiliate links? I noticed I go to my affiliate link and there is an automatic pop-up to sign in. Is it already set for us or do here at WA?
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jabez410 Premium
Is this for a person that has their own website, or is it also for the my affiliate links? I noticed I go to my affiliate link and there is an automatic pop-up to sign in. Is it already set for us or do here at WA?
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disberg Premium
This is a must read for anyone new to autoresponders I wish I had had it when I started with the auto responders.
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Darrenb22 Premium
This is a must read for anyone new to autoresponders I wish I had had it when I started with the auto responders.
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mlynch72 Premium
Maybe I was just stupid, but I have tried for almost a year to get this up and running and now I think I have it. This alone is worth its weight in gold!
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southblvd7 Premium
Maybe I was just stupid, but I have tried for almost a year to get this up and running and now I think I have it. This alone is worth its weight in gold!
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Persistance Premium
This part of the course was priceless.
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harveykl Premium
This part of the course was priceless.
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Persistance Premium
When I sign-up to a site, I'm always impressed when I get an immediate response e-mail. To me, autoresponders are a must to carry out a successful e-mail campaign.
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harveykl Premium
When I sign-up to a site, I'm always impressed when I get an immediate response e-mail. To me, autoresponders are a must to carry out a successful e-mail campaign.
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