You have gotten an email address and name, you have built a relationship through with this person by offering value and being transparent, you have taken the opportunity to sell to this person through subtle, yet targeted promotions, now what is your goal?

To create a LIFETIME customer. You want to keep this friend and turn them into your best buddy!

If you can accomplish this feat, you are going to have a lot of success with email marketing and all of your internet ventures in general. The thing about this is that with affiliate programs and many other "paid" opportunities, you dont' even have to own a product to create repeat customers. You can promote other people's products...the key being that you do so tastefully and out of respect and help to your subscribers.

Here are the most important points to creating a lifetime customer via email marketing:

(1) Put them first.
(2) Admit it if you are ever wrong
(3) Don't abuse them with relentless promotions
(4) Continually offer value and niche insight
(5) When you promote something, do it tastefully and "enhance" your offers

Building a lifetime customer is about being honest, being real, and over-delivering! Surprise your email with free stuff they would never expect, ask for their feedback regularly, and keep them engaged by keeping current and real. This is the path to real, lifetime email marketing success!

If you have any questions about any aspect of the "art" of email marketing, let me know in the comments below and I will give you a hand.




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Ragman1 Premium
I hope this has been helpful but I won't know until I treat my list to what I have learned. I have 7500 people on my list but I purchased the list. From a reputable solo ads provider. But I haven't been able to convert anyone into a customer yet. I will see if the transparent approach works. Will let you know.
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herinnelson Premium
So excited to learn more to implement this week on email marketing! Thanks!
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Kevin67 Premium
I signed up for Aweber and tried to install a signup form on my website but it didn't work. I already have a sign up form on my word press site that came with my social media plugin. Should I keep the sign up form from the plugin or should I install the one from Aweber?
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@RICH. Premium
You can get an embed code from Aweber itself or use one of the many plugins that support Aweber https://wordpress.org/plugins/search/aweber+optin/
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Kevin67 Premium
Right on. Thanks Bro!
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Kevin67 Premium
Boom...there it is. You rock man!
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@RICH. Premium
No probs. you're most welcome! :)
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Mike-Writes Premium
Thanks for the excellent tutorial, Kyle.
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AnthonyMLM Premium
Thanks Kyle great training
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varleysheen Premium
what do i use to get them to subscribe?
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CMohring Premium
Choices are endless depending on what you are trying to promote. Watch or read a training, turn that into a report and give it away for free when they sign up with their email. I use Aweber and have a sign up box on all of my sites. Take this training for example, you could make it into a tutorial in your own words. Then put a sign up form on your site saying - Learn the Art of Email Marketing, enter your name and email for your free copy. Set up your follow up in aweber so that when they sign up it automatically emails it to them right away.
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NDyria Premium
Great feedback and tips thanks for sharing! :)
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dhicks35 Premium
Thanks. This is most useful.
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richpierson5 Premium
Hey Kyle great email presentation, that's what got me in to WA. That and some reserch. Thank's Is this the way to go when I am selling WA.
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ECrosbyJr Premium
Thanks Kyle for the education and insight into the "art" of email marketing. Again, thank you! ~Ellsworth~
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Kyle Premium
No problem Ellsworth, glad you are enjoying the training!
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Ralawami Premium
Thanks for the excellent tutorial Kyle. ;)
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Warner43 Premium
I understand now the importance of email marketing! It is indeed an "Art". Thanks!
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degan2014 Premium
Thanks for the great article Kyle I have seen email marketing promoting all kinds of things but they did not break it down in simple terms as well as you have great job that's exactly why I joined WA because you guys are real and the community is awesome.
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avivber Premium
Such a great article! Thank you so much, Kyle. Indeed you can gain life-time friends only by sincere help.
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Ralawami Premium
Thanks... now have to take action on all of this!
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Great opportunity to review things here! Thanks for the update!
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jayillum Premium
Great opportunity to review things here! Thanks for the update!
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Shelayne Premium
Wow very informative, wish I'd seen this much earlier! Thanks!
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Hats Premium
Wow very informative, wish I'd seen this much earlier! Thanks!
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Shelayne Premium
I noticed you suggested Aweber. Some folks suggest I use TrafficWave and then others suggest I use HostThenProfit that has its own autoresponder. I am so confused.
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Hats Premium
I noticed you suggested Aweber. Some folks suggest I use TrafficWave and then others suggest I use HostThenProfit that has its own autoresponder. I am so confused.
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Kyle Premium
@Wealthgro

My personal recommendation is not to use them. You are going to end up wasting a lot of time, money and probably some gray hairs if you choose to go the free route. If you are going to get into email marketing, spend the small investment on an autoresponder service like Aweber.
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BobnPeggySue Premium
4 years later Kyle, still the same recommendation?
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BobnPeggySue Premium
2 months into WA I'm looking to go to the next level which looks like email marketing campaign.
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dc001 Premium
@Wealthgro

My personal recommendation is not to use them. You are going to end up wasting a lot of time, money and probably some gray hairs if you choose to go the free route. If you are going to get into email marketing, spend the small investment on an autoresponder service like Aweber.
Reply
Wealthgro Premium
Thanks for this great piece of valuable educative presentation on email marketing. However, I will like to understand the pros and cons of using free autoresponders. There are many sites offering free autoresponder services especially if someone is on a limited budget. Thanks.
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Phil55 Premium
Thanks for this great piece of valuable educative presentation on email marketing. However, I will like to understand the pros and cons of using free autoresponders. There are many sites offering free autoresponder services especially if someone is on a limited budget. Thanks.
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Kyle Premium
@Jave27 - I do recommend getting on it. It will take the pressure off getting consistent traffic if you have a solid relationship with your list (as you will be able to get traffic whenever you like through an email).

@mhamilt - As long as you are consistent (with your specific pen name) and you are able to connect with people through your pen name. Many people have pen names, many famous people do. Pharma industry has changed and ITL is a little outdated now, but many of the principles still apply.

@joniki - There is no such thing as a free lunch. You have to let these people go as they will waste all of your time. Some people are just not worth your time and are looking for a handout. You need to recognize this...helping people is one thing, getting an email a day (without compensation) is another thing. You have to focus on building, scaling and improving.

@Labman - Why would you create a promotional product...why not focus on getting the traffic, building a relationship and then finding the best products that already exist for that traffic. Far less work than adding a full product to manage on top of everything.
Reply
dc001 Premium
@Jave27 - I do recommend getting on it. It will take the pressure off getting consistent traffic if you have a solid relationship with your list (as you will be able to get traffic whenever you like through an email).

@mhamilt - As long as you are consistent (with your specific pen name) and you are able to connect with people through your pen name. Many people have pen names, many famous people do. Pharma industry has changed and ITL is a little outdated now, but many of the principles still apply.

@joniki - There is no such thing as a free lunch. You have to let these people go as they will waste all of your time. Some people are just not worth your time and are looking for a handout. You need to recognize this...helping people is one thing, getting an email a day (without compensation) is another thing. You have to focus on building, scaling and improving.

@Labman - Why would you create a promotional product...why not focus on getting the traffic, building a relationship and then finding the best products that already exist for that traffic. Far less work than adding a full product to manage on top of everything.
Reply
Labman Premium
While reading your tutorial (Good coverage of the subject) my mind was racing. It is time for me to start a list. Creating a promotional product needs to come first though. Meanwhile, I was noticing that collecting e-mail addresses is the key to starting out. I notice that an easy way to do this is to introduce people to Pinterest. If they are not yet connected ask for their e-mail and send them an invite. Voila, a start to your list. Oh, and don't forget to put the e-mail address in a secure location.
Reply
AdMacG Premium
While reading your tutorial (Good coverage of the subject) my mind was racing. It is time for me to start a list. Creating a promotional product needs to come first though. Meanwhile, I was noticing that collecting e-mail addresses is the key to starting out. I notice that an easy way to do this is to introduce people to Pinterest. If they are not yet connected ask for their e-mail and send them an invite. Voila, a start to your list. Oh, and don't forget to put the e-mail address in a secure location.
Reply
joniki Premium
Kyle -

Here is something we all have run across while running lists. What do you do with that person that wants to be taught EVERYTHING directly from you in one on one emails.

I agree spending time engaging with your list and being available is extremely important, however, there is a line you cross with the people that want to engage in emails all day long day after day.

your thoughts?
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dspatel Premium
Kyle -

Here is something we all have run across while running lists. What do you do with that person that wants to be taught EVERYTHING directly from you in one on one emails.

I agree spending time engaging with your list and being available is extremely important, however, there is a line you cross with the people that want to engage in emails all day long day after day.

your thoughts?
Reply
mhamilt Premium
Great course. I've been thinking about email marketing for a while and just finished reading Inside the List (which is also great). I must admit though how your attitudes towards pharmaceuticals have changed though :-). I have a question relating to pen names. Several of my campaigns use pen names and I would do email marketing based on those names? What do you do when you're in several industries? Mark.
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DavidOlsen Premium
Great course. I've been thinking about email marketing for a while and just finished reading Inside the List (which is also great). I must admit though how your attitudes towards pharmaceuticals have changed though :-). I have a question relating to pen names. Several of my campaigns use pen names and I would do email marketing based on those names? What do you do when you're in several industries? Mark.
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Jave27 Premium
I've been meaning to start this for a few months now that I'm getting hundreds of visitors every day, but I keep putting it off in favor of other things...

Thanks for the reminder - I'm going to start building my autoresponder content next week. :)
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miko24 Premium
I've been meaning to start this for a few months now that I'm getting hundreds of visitors every day, but I keep putting it off in favor of other things...

Thanks for the reminder - I'm going to start building my autoresponder content next week. :)
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Kyle Premium
@Stepping Stones

I am glad this training helped get the imaginative juices flowing. These principles can actually be applied to much more beyond just email marketing, but understanding these before entering any campaign and understand that relationships are what leads to "customers" is power in itself.

Thanks for your feedback!
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dc001 Premium
@Stepping Stones

I am glad this training helped get the imaginative juices flowing. These principles can actually be applied to much more beyond just email marketing, but understanding these before entering any campaign and understand that relationships are what leads to "customers" is power in itself.

Thanks for your feedback!
Reply
For me, this is probably the most valuable class I have taken so far! Most of the classes have just been educational; knowledge I should have, things I have to know. This class plants seeds in my mind and waters my imagination with all the ways I can offer value that gives people a real Reason to Want to have a Relationships with Me. For the first time, I am actually excited to create my SteppingStonesToDragon website and express all the fun and exciting ways Dragon can make a difference in people's Lives. Kyle, I am so jazzed to start seeing a way to share that knowledge!!!
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easybees Premium
For me, this is probably the most valuable class I have taken so far! Most of the classes have just been educational; knowledge I should have, things I have to know. This class plants seeds in my mind and waters my imagination with all the ways I can offer value that gives people a real Reason to Want to have a Relationships with Me. For the first time, I am actually excited to create my SteppingStonesToDragon website and express all the fun and exciting ways Dragon can make a difference in people's Lives. Kyle, I am so jazzed to start seeing a way to share that knowledge!!!
Reply
Cool, the automated newsletters and marketing campaign cost is incredibly reasonable! I had no idea... Sherry M
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easybees Premium
Cool, the automated newsletters and marketing campaign cost is incredibly reasonable! I had no idea... Sherry M
Reply
Saw this via your Blog right as I was about to close down for the night. Thought "I'll take a quick look and bookmark it because that is something I really want to incorporate." Now I have finished the 4 Stages Building an Email Relationship. Won't be able to shut down for the night until I finish the class. Thanks, Kyle, I really have been wanting to track down this info!
Reply
easybees Premium
Saw this via your Blog right as I was about to close down for the night. Thought "I'll take a quick look and bookmark it because that is something I really want to incorporate." Now I have finished the 4 Stages Building an Email Relationship. Won't be able to shut down for the night until I finish the class. Thanks, Kyle, I really have been wanting to track down this info!
Reply
Kyle Premium
I have just full updated this training. If you have any questions, do let me know and I will be more than happy to give you a hand. :)
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dc001 Premium
I have just full updated this training. If you have any questions, do let me know and I will be more than happy to give you a hand. :)
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Top Cat Premium
Good stuff.
"Inside the list" great to.
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w5blt Premium
Good stuff.
"Inside the list" great to.
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rarnst Premium
This tutorial is at least five times better than the last one I read about building a list. However there are a few things I would like to say about it. 1. I am not a frustrated newbie--matter of fact--quite the opposite. I am upbeat and ready to get it done! 2. Sometimes it is very important to tell a person what they need to hear rather than what they want to hear. So here we go--There are numerous grammatical errors in this writing. One of the statements in this tutorial is that you need to go back through your AWeber message and check it for errors. I am trying to say this in a humorous way! Next it is very obvious that this tutorial is somewhat out of date because AWeber has apparently updated its site since this writing. In some cases this situation presents quite a challenge and often times some guesswork that can be difficult to correct. The tutorial needs to be brought up do date and match the AWeber material. At the new monthly rate of subscription, I would think professionalism and attention to detail would become I higher level of priority. Lastly, there are a number of places in this tutorial that speak of the screenshots to the right which....are apparently no longer there; probably because of the need for updating that I already mentioned. In closing I would like to add....I came to this tutorial seeking the answer to 2 questions. Most of the writing in this tutorial and the information required on AWeber assumes that you already have a website...would this be a correct assumption?? And finally I came here from the turn-key feeder sites...my question is, if I were to use those to get a jump start whose mailing list would I be building, yours or mine?
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chillipepper Premium
This tutorial is at least five times better than the last one I read about building a list. However there are a few things I would like to say about it. 1. I am not a frustrated newbie--matter of fact--quite the opposite. I am upbeat and ready to get it done! 2. Sometimes it is very important to tell a person what they need to hear rather than what they want to hear. So here we go--There are numerous grammatical errors in this writing. One of the statements in this tutorial is that you need to go back through your AWeber message and check it for errors. I am trying to say this in a humorous way! Next it is very obvious that this tutorial is somewhat out of date because AWeber has apparently updated its site since this writing. In some cases this situation presents quite a challenge and often times some guesswork that can be difficult to correct. The tutorial needs to be brought up do date and match the AWeber material. At the new monthly rate of subscription, I would think professionalism and attention to detail would become I higher level of priority. Lastly, there are a number of places in this tutorial that speak of the screenshots to the right which....are apparently no longer there; probably because of the need for updating that I already mentioned. In closing I would like to add....I came to this tutorial seeking the answer to 2 questions. Most of the writing in this tutorial and the information required on AWeber assumes that you already have a website...would this be a correct assumption?? And finally I came here from the turn-key feeder sites...my question is, if I were to use those to get a jump start whose mailing list would I be building, yours or mine?
Reply
changeme Premium
I Am using Getresponse is this ok or is WA just set up for Awebber
Dave
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kv921 Premium
I Am using Getresponse is this ok or is WA just set up for Awebber
Dave
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paulgermana Premium
What if I'm using TrafficWave?
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stanleytjim Premium
What if I'm using TrafficWave?
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DeeBear Premium
Is this for a person that has their own website, or is it also for the my affiliate links? I noticed I go to my affiliate link and there is an automatic pop-up to sign in. Is it already set for us or do here at WA?
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jabez410 Premium
Is this for a person that has their own website, or is it also for the my affiliate links? I noticed I go to my affiliate link and there is an automatic pop-up to sign in. Is it already set for us or do here at WA?
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disberg Premium
This is a must read for anyone new to autoresponders I wish I had had it when I started with the auto responders.
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Darrenb22 Premium
This is a must read for anyone new to autoresponders I wish I had had it when I started with the auto responders.
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mlynch72 Premium
Maybe I was just stupid, but I have tried for almost a year to get this up and running and now I think I have it. This alone is worth its weight in gold!
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southblvd7 Premium
Maybe I was just stupid, but I have tried for almost a year to get this up and running and now I think I have it. This alone is worth its weight in gold!
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Persistance Premium
This part of the course was priceless.
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harveykl Premium
This part of the course was priceless.
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Persistance Premium
When I sign-up to a site, I'm always impressed when I get an immediate response e-mail. To me, autoresponders are a must to carry out a successful e-mail campaign.
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harveykl Premium
When I sign-up to a site, I'm always impressed when I get an immediate response e-mail. To me, autoresponders are a must to carry out a successful e-mail campaign.
Reply