Google KW Tool

If you are not familiar with the Google Keyword Tool, then you should spend some time getting used to it. It is not only the best way to get Google's most current keyword data (and keywords for that matter), it will help you find some very relevant, longer-tailed keywords.

We suggest that when creating a relevant campaign, you focus on search terms that contain more than three words. This means that keywords like "make money online", "dog training guide", "fix golf swing" may seem relevant, but would not fit the criteria for a "long tail " search term. Can you make money with these terms? YES, but it will take a lot more work than if you advertise relevant search terms.

Selecting keywords is one of the main issues for a new marketer. Remember that in order for a keyword to make money, your web page has to be relevant to your keywords. The two go hand-in-hand, and if you have one without the other you are not following the RULES OF RELEVANCE.