Conclusion

We cannot emphasize relevance enough. If you concentrate on learning about your audience and driving relevant traffic to relevant ads and then to landing pages, you will succeed as an Internet marketer. It is no secret that relevance increases conversions drastically, but many feel that it is too time consuming to create relevant landing pages for each ad group. Which would you rather have: a profitable campaign that took some time to set up OR one that is unprofitable but you set up very quickly? We are pretty sure you know which one is better!