So now you know what it looks like from a customers perspective, but what about a business? That is where your keyword research tools comes into play. I will be using the keyword tool here at WA for this example. So I typed in the same keyword we did into the search.

Now you can see based on these results that the keyword "1080p HDTV" gets approximately 9549 searches a month and out of that 1624 are really potential traffic to your site. Because those people are clicking and going deeper into that search process from there.

So what this means in the simplest state is you can write an article that is about 1080p HDTVs and get a part of that 1624 traffic to your website.