3. A shortlist of the benefits the readers will derive from the service

It's quite easy to create a service or product on your sales page and get it much appreciated by so many people because of the hallmarks. But a lot of people may not consider buying at all because they don't know the benefits they will derive from buying.

So, while launching a product or service on your sales page, put yourself in the shoes of the customers who will buy your products and make sure to include the benefits they will derive from buying. Let them know if buying will help them get some blogging issues resolved. Tell them if buying the product will help them write more comfortably on their personal blogs, get high quality backlinks, improve their search engine rankings and traffic.

If you offer SEO services, state the feature of the SEO services you're offering to them and how it will help speed up the ranking of their sites in search engines

4. The product image

Whatever you're selling through your sales page, make sure to include a relevant and high-quality image communicating to the customers, the product and what its quality is likely to be.

If you're selling an eBook, use a magnificent picture and write the title of the book on it making it more attractive and blend well with the product. Choose from the numerous online design tools to design a 3D cover version and display that on your sales page.

If you're a trainer who offers internet marketing consultancy services to newbies and veterans, use a personal image or, perhaps, use a cross-section of your image (Like your hands on the computer keyboard) if you wouldn't want to show your real identity for reasons best known to you.

5. The product price

While trying to increase the selling point on all of your products, include the price in clear terms.

Customers, sometimes, conclude on buying a product once they're able to choose from a table of items showing their respective prices.

For instance, the Wealthy Affiliate monthly subscription goes for $49 only, but this is given at a discounted sum of $19 only for every new membership. This is clearly displayed on a page for new and existing customers to see.

6. No left or right sidebar at all

This is a very crucial component for creating an ideal sales page. Customers easily get carried away when they see some advertisements, images and links on the sidebars. This may, of course, prevent them from buying. Enabling a sidebar causes a lot of distractions for customers and the mission for creating that page may not be accomplished.

If you carefully check out some sales pages created by some top bloggers out there, you will find out that none of them included a sidebar.

Aside from the generality that create sales pages with the WordPress themes, some pro bloggers make use of some software to create their sales pages which do not have sidebars enabled in them at all.

To remove/disable the sidebars from your sales page, simply go to your WordPress editor and look for the "Page Attributes" option. Choose the "No sidebar" or "full width" option to automatically remove all sidebars.