1. A captivating headline

This is a great component for creating a sales page that converts. Have you ordered one product or the other recently or long ago? Let's do the practical right away. Go back to the sales page of the blog where you bought the product from and check out their headline to get a clue or an idea of how it looks like.

Remember how the headline grabbed your attention before you agreed to take actions. Take note of the clarity and how captivating the headline was prior to buying a product.

To make the most out of your sales page, make sure to craft your headline in a compelling, fascinating, and captivating way. And you will successfully create an ideal sales page for your blogging business.

Sometimes, it's good to learn by imitation. You come up with a converting sales page simply by emulating pros. Check out the sales pages on niche-related authority blogs and grab better ideas for:

• Designing a perfect sales page
  
• Crafting an attention-grabbing headline; and
  
• adopting a pro writing format.
  

2. A detailed explanation of the product or service

To prevent your customers from doubting your integrity or the genuineness of your product or service, they need a full explanation of the products on list and the direction of use (Where necessary). Make things well-spelt out so as not to leave your customers in a state of confusion.

For instance, when I would order a Virtual Private Network (VPN) software for the first time in life, I expected that the software would be sent as an attachment through email, but when payment had been received and confirmed, I spoke with a chat agent to know how and when I would start using the software.

Then, the chat agent only asked me to log in with my username and password and download the software on my personal computer.

Why did I use my past order experience as an example? I was a bit captivated to buy the product because the headline was clear and self-explanatory. But I was scared to click further because the direction of use was not given on the sales page, whereas, I was buying this product for the first time.