Nowadays, Google has become smarter than ever as it easily discovers which site copies content from an original source and which one has the original content.
However, it's sometimes possible that your site may rank lower than that of anyone who tries to copy content from your blog. In such cases, you may have to take actions lest you get penalized as the one who copied from another blog.
If your site ranks higher than that of the content thief, then you're not even supposed to get bothered at all. Fighting the content thief is not worth your time at all as there's nothing to worry about. There's no implication on you for having the higher ranking in search engines. This is the strategy Google implements to detect who is the original author.
How to Minimize the Effect of Blog Content Scraping
When your content is scraped, it simply means that someone has stolen some posts on your blog through your blog RSS feed. What the content thieves simply do to publish posts on their own blogs exactly as they appear on your blog is that they leverage some automated tools. Through this tool, they publish content exactly as you originally created it on your blog including the links and images used.
To be on safer sides, it's good to:
- Link posts together on your blog.
- Include at the footer of your blog RSS feed, a link to any original content and a link to your blog
When You Feel Like Taking an Action and How to go About it all
Though some people use automated tools to steal content from blogs, some do not actually leverage such tools.
When I see that some people steal my content and publish such on their own blogs putting their names as the authors, I take actions because it enunciates me a lot.
Sometimes, I've seen so many blog owners who copied posts from my blog and published on their blogs with the first and last paragraphs edited and rewritten. This makes me feel so bad and I try taking actions in my own way.
Many of us learned yesterday that a DMCA takedown notice can be issued for no infringement at all, as one high-earning, IMer and WA member is going through this right now.
If it is THIS easy to abuse the DMCA takedown notices then this option may end up disappearing, as being used to destroy someone's business was never the intention of a DMCA tackdown notice.
Personally, I have installed plugins in hope of slowing down my sites being scrapped, however, I have to be honest in that I'm too busy to continually check for this happening.
Wasn't all that long ago that content that had been shared on my hobby websites since the '90s was literally copied and pasted in the EXACT format I created it in and shared in a Wiki site that Google ended up ranking well above my hobby site for this information.
Needless to say, since then I no longer have a lot of faith in Google punishing those who copy content.
Having said all this... it is only my take on this issue.
Would not Google know who put the content out there
first just saying :)