Understand the Potential of Making Money Online

In order to help them solve their problems and help them reach their long term goals, the second step here is to let them understand the potential and the nature of making money online.

This is the step to answer their question about "Why should I listen to you?" If you can show them the potential and relate it to their problem, they will start imagining the outcome and thus giving a chance.

Passive Income VS Active Income

I believe we all know the difference between passive and active income. But for the sake of those who don't, here's a definition of passive income from Pat Flynn:

"You are building online businesses that take the system of automation that allow transactions, cash flow and growth to happen without requiring a real time presence."

Basically with online marketing business, you are investing your time and money to build a funnel which allows the inflow of money to you in the future without you trading your time for it.

Most of the corporate jobs today are earning active income. You spend your time working for others and you earn a wage which is mainly calculated by the amount of time you worked. If unfortunately your body doesn't allow you to physically work anymore, your income stops.

With passive income, you are able to sort of detach time from money. You have a better control of your life while you keep on earning.

I believe we all know this concept. But, in order to make your audience interested in finding out more about online marketing, you need to first let them understand this concept: Online Marketing Business has the potential for you to earn massive passive income in the future.

Long Term VS Short Term

Another thing is that you need to let them know this is a long term strategy. They will need to consistently work on it to build their own passive income funnel.

Make it clear to them if they are looking for short term measures such as earning fast cash, this is not for them.

For Bootcamp Sites

Following the homepage call to action, you should lead your visitors to the page where you introduce to them the concepts explained above.

Since different people have different target audience, the way you present the information to your readers MUST be specific and cater to your own TA.

For Face-to-Face Conversation

I found out that it's a good way to begin with discussing about their future plans and how earning a passive income can accomplish their dreams.

This is a very natural and effective way I discovered.

There are also other methods. For example, your friend is facing some financial issues or any other troubles or something like that.

You get where I am coming from.