Co-ocurrence

When we listen or read we look for the context. Now search engines do too. If a we talk about penguin in the context of antarctic we will have an entirely different meaning than if we talk about the penguin search algorithm. Search engines look at and understand the context of a key word, provided we adequately describe the key word.

If we are able to identify all these ‘companion’ words and include them in our text, we can give clues on the subject of our content to search engines.



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RaeAnnePond Premium
Thanks for the information. I have bookmarked the sites you recommended. Thank you again.
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johnwnewman Premium
Thanks for the update! :-)
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Dinh Premium
thanks for sharing and raising the importance of keywords in context.
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katzee Premium Plus
Thanks for drawing our attention to this Bill. More than ever, it is important to have a good grasp of language to keep things in context, so one needs to keep reading and studying this too, as well as the tech information.
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Loes Premium
Thank you Bill, when I understand right:
Suppose my phrase is: Wealthy Affiliate has an awesome education resource
then also counts:
The awesome community of Wealthy Affiliate
The education is awesome
The open education resource of Wealthy Affiliate has
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bill808 Premium Plus
The way I understand it, "education resource" would be used to put "Wealthy Affiliate" in context. If you also said, "For great training about internet marketing check out Wealthy Affiliate." "training and "interenet marketing" would also be used to identify the context. Long tail key words have become very important in SERP. Also, the more we can incorporate words and phrases that set up the context the better. Try to use several different context related key words throughout an article rather than repeating a keyword phrase.
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Loes Premium
That's indeed more natural writing:)
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