When you create new content, think about the search phrases people will use to find your content. When the user can easily understand our content, we have taken a big step in helping the search engines to do likewise.
Thanks for drawing our attention to this Bill. More than ever, it is important to have a good grasp of language to keep things in context, so one needs to keep reading and studying this too, as well as the tech information.
Thank you Bill, when I understand right:
Suppose my phrase is: Wealthy Affiliate has an awesome education resource
then also counts:
The awesome community of Wealthy Affiliate
The education is awesome
The open education resource of Wealthy Affiliate has
The way I understand it, "education resource" would be used to put "Wealthy Affiliate" in context. If you also said, "For great training about internet marketing check out Wealthy Affiliate." "training and "interenet marketing" would also be used to identify the context. Long tail key words have become very important in SERP. Also, the more we can incorporate words and phrases that set up the context the better. Try to use several different context related key words throughout an article rather than repeating a keyword phrase.