I.

Impression- Oddly enough, this refers to a view of your webpage or link and a count of these tracks the views of such.

Inbound marketing- are your activities that bring visitors to your website. Examples of this are blogs, videos, podcasts, social media activities, etc.

Inbound Link- is a hyperlink on another website linking back to your site.

IFrame- is a specific<> tag for making an inline frame that is used when you embed a web document with in another document. Example, a Youtube video or an Amazon aStore use IFrame tags in their code used to embed their inlines in a website.. See Embed. This is helpful to know when identifying what links you need when sharing or embedding on social media or your website.

Internal Link- is a hyperlink you use to take someone to another place WITHIN your website.

IP Address- This is a computer's personal address. There are two standards of IP's used and may also be dynamic(changing) on static(non-changing). You may Google the words "What is my IP address?' in your search engine to find out more about your address.

..................................

J.

JavaScript- Programming language, not to be confused with HTML which is a markup language.

Jpeg file- Short for Joint Photographic Experts Group. This type of file is good for websites or emails that benefit from smaller files, but, the image is meant to be lossy, and, as such, it will lose integrity, when you save or as you expand it, hence the word lossy. See lossy.

.................................

L.

Landing Page- Typically, this is the a website's home page and may contain a call-to-action and are one of two kinds, click-through or lead-generation.

Longtail Keywords- These a longer, more specific keyword phrases. Interestingly used when a person is closer to the point of sale phase which is a reason to use them.

Lossless- This refers to the image quality when saved, which, in this case, is fully recoverable data with no loss of quality. Ex. png files will have lossless quality.

Lossy- Refers to a loss of data/image quality when saved. Some data will be lost and is unrecoverable. ex. Jpeg's are designed to be lossy.