N

niche; a specific topic category or segment; if you are promoting diabetic products, you are in the health niche

nofollow; a hyperlink attribute used to prevent links from being crawled by search engine bots

O

organic search (or natural search); the method of entering one or a plurality of search items into a search engine in form of a single data string in order to get a list of relevant non-paid results

outbound link; a hyperlink which is pointing from your site to another external site; the opposite of inbound link

P

page title; the description included in the title tag; will appear in the title bar of the web browser telling to the users what your page is about

page rank (or PR); algorithm used by Google to rank websites in the search engine results; is analyzing both the number of the incoming links and the quality of the referring websites in order to generate a relative measurement between 0 (low-relevance) and 10 (high-relevance)

pay per call (or PPCall); retribution model where the affiliate is credited only when qualified phone calls are received by the merchant

pay per click (or PPC); retribution model (or advertising option) where the affiliate is credited every single time when his affiliate link has been clicked by someone

pay per lead (or PPL); retribution model where the affiliate is rewarded for generating a so-called “commissionable lead” using methods clearly defined by the merchant

pay per sale (or PPS); retribution model where the affiliate is paid exclusively for the generated sales

pay per view (or PPV); retribution model where the affiliate is credited for every view, visitor delivered to the merchant’s website

point of difference (or POD); the unique angle – product, service, advantage, approach, etc – that will make your website to stand out from the crowd

R

raw clicks; the total number of overall clicks occurred on a given affiliate link

redirect; a simple instruction included in a link or the source of a webpage in order to automatically send the visitor to a different another page

reinclusion; the act of being re-included in the Google index

responsive web design (or RWD); web development method used to provide dynamic changes to the appearance of a web page depending on the orientation and the screen size of the displaying device; its main goal is to deliver an optimal viewer experience across multiple devices

robots.txt (or robots exclusion protocol); a standard used by websites to communicate with web crawlers or other web robots; is used to inform the robots about website sections and areas that should not be crawled or processed

RSS (or Rich Site Summary or Really Simple Syndication); a standardized web feed format (XML) used to get, deliver or distribute information or regularly changing web content from frequently updated websites such as forums, newspapers or blogs