There are two types of linking you have available to you. You can build internal linking or external linking. With the most recent changes to Google, external linking does not matter as much. However, we still want to have a good internal linking strategy.

Internal Linking

Internal Linking is how your pages are linked together to make your site. You want to plan out your menus, categories and other items so that your posts flow together. You want them to make sense and easy for the customer visiting your site to follow.

Internal Linking is also how you link pages to other pages. A good example of internal linking is what Kyle teaches when linking to Wealthy Affiliate.

You want to create a review of Wealthy Affiliate with maybe just one or two links out to Wealthy Affiliate. Then, any time you want to link to Wealthy Affiliate, you want to link to the review page instead. Why would you want to do this?

If you guess "It keeps them on YOUR site longer", then you guessed correctly. The longer you keep someone on your site the better opportunity you have to get their attention.

The other answer would be "So you don't spam Wealthy Affiliates link." You want to be able to send them to Wealthy Affiliate but you want to minimize the number of outgoing links you have to their site. If every page on your site links directly to WA, this can be considered spammy.

Another good internal link strategy is to tie together different articles. For example, you write a post on keywords and then you want to write a post on content. Somewhere on your content post, you could internally link to your keyword article.

Google likes to see these kinds of link.

External Linking

I alluded to external linking when I was talking about WA. For instance, if you are writing a review, you will want to place an external link to WA on your WA title. According to Kyle in this article: Creating Reviews and Using Targeted Keywords - https://my.wealthyaffiliate.co... <-------- internal link :)

You should set up a template that you would use to do all your reviews. That way they are consistent and easier for your customers to follow. The first section of the Temple should always start out like this:

PRODUCT_NAME Review

Name: PRODUCT_NAME
Website: WEBSITE_URL <-------- external link
Price: PRICE
Owners: OWNER NAMES
Overall Rank: XX out of 100

PRODUCT_NAME, Product Overview

If you see where the Website_URL goes, that would become an external link for you on your site. You really only want one or two external links. Once you have saved your WA review, you can then do internal links to your new Review Page of WA on any other pages you want to refer to WA. These would become internal links rather than external links. Your internal link would be a link to the review page versus a link to WA itself. Both internal and external links play a big part of your SEO. How you use them will make all the difference in the world.

On-Page Optimization

Well, if you made it this far, I hope I haven't bored you to death. I hope you find the information on on-page optimization helpful to your success here at Wealthy Affiliate.

If you find anything I can do to make this tutorial easier for you, or if I have made any errors, please be sure to leave a comment. I will fix the tutorial. This is my first one ever and I hope it helps explain more of what search engine optimization really is.