1. Anyone can create it

Content creation goes beyond knowing how to write good content. A good content writer should understand your niche and how to convey your message to your desired audience. Your content should resonate with your audience. Also, it should be compelling enough to trigger actions and reactions from your audience.

Apart from this, other technicalities like creating content calendar need to be handled. It will determine the frequency of your content creation and promotion. These and lots more will determine the success of your content.

You must be sure that your team is built to handle the entire content creation process. In cases where you will be hiring, do your due diligence. Determine who you are your staffs and what they are capable of handling.

2. Considering Sales as the Only Measure of Success

Many businesses consider sales as the only yardstick to measure the success of the content marketing effort. It can deliver sales and much more than sales. It is versatile. If you create appropriate content, it can deliver different benefit in the funnel.

When it comes to efficient content marketing, you must determine your goals. They will contribute to your success.

It is not all going to be about sales. You can look at increasing your sign-ups, increasing traffic, or it could be generating more brand awareness.

Not to say that sales are not important, but you must identify different business goals and create content in line with them.

3. Result from Content Marketing turns out Quickly.

Everybody wants to see the result of all their endeavours. But with content marketing, it does not work that way. It will take some time for your hard wor to begin to show up. You need to gain authority. It is not going to happen on the instant.

Search Engines like Google will take time for them to find your content and establish your authority.

You will be improving your work by promoting it on social media. There are a lot of ways you can do some free promotions on social media. You can use your Facebook groups, Instagram and lots more.

If you have some cool cash, taking advantage of a promotional platform like Facebook ads can speed up things for you. But you have to be patient with search engine optimization. It will take time.