OK. You have your domain, you have your blog set-up, you have your All in One SEO set-up...now what.
Now you want to add content. Content gets listed. Content makes us WordPress users money and without it your site is not going to get the rankings you want.
As I have mentioned (and you will continue to hear from me), writing should be fun. Writing should not be a super awkward task that requires you to "fake" your way around things.
Effective writing is about your personality, your opinions, and often times your mistakes and blunders. You should also write about things you enjoy or are interested in.
Coming up with Content Ideas
What I recommend is that you create yourself a list of at least 25 topics that you can write about. This will be the starting point of your blog and your first set of posts and articles. It may sound like a lot of work, but if you create 1 or 2 blog posts per day, you could have 25 pages or posts up in a matter of ONE month!
Here is an example list of 17 topics if you were going to create a blog about....hmmm....Raw Food Diets.
- Raw food festival
- Raw food health expo
- best raw food diets
- is eating raw foods safe
- spring vegetable raw foods
- find raw food retreat
- raw food diet results
- raw food diet plan
- eating raw nuts & seeds
- the benefits of eating raw vegetables
- healing benefits of raw foods
- what color vegetables should i eat
- what is a raw food diet
- how to get fat from vegetables
- lose weight eating raw foods
- best vegetables for protein
- raw food diet recipes
How did I come up with these topics. Simple. I first got a small list of ideas by going into Google and typed in "raw food diets". I browsed the web, the news, and the blogs to come up with some ideas.
And I used a Q & A site:
Then I plugged in some of these "themes" into the keyword tool at WA.
To expand upon these topics and get some more ideas. Also, if you are interested in a topic or a niche, you should spend some time doing some "involved" reading. It will enhance you writing, your connection with your audience, and also give you a ton of blog post/page ideas.
Now, we get to the actual writing of your content. You need to take 10 things into consideration when building your WordPress content for maximum SEO!
Writing about something you are passionate about is the starting point, but you should take the optimization aspects of your content into consideration as well.
Here are the top 10 SEO components of your WordPress Blog Content:
(1) Page/Post title Optimization
Your page/post title has a clear impact on your search engine rankings. If you have set-up your All in One SEO for your permalinks, you should now be optimized for your titles to be properly ranked within the search engines.
When naming your pages/posts, you should consider the following:
- Search engines put more weight on the early words in a title, so if your target keywords are closer to the front of the page title, they are more likely to rank well.
- People read from left to right when they see search results. If your keywords are at the start of your listing (on the left) your page will get clicked on at a higher rate.
So, in saying this, you should name your pages with your target keywords. This way you will get ranked much better and it will lead to much more traffic.
**Example: If you are targeting the keyword "putting a youtube video on your wordpress blog", your page title should reflect that. You will see an example of this on my blog:
And here is how it is displayed within Google:
(2) Image optimization
An often overlooked part of WordPress SEO is how you handle your images. You should consider your target keywords when writing alt tags for images. You also want to consider how you name the files, you can get yourself a bit of extra traffic from the different image search engines.
(3) Link Optimization
You want to optimize the linking text on your site. In particular, if you are creating a link from one page to another on your site, you should make the links specific to the actual keywords you are using.
The link text to outbound pages is also important. If you are linking to an affiliate product or simply to another site, you should aim to include your keywords within the context of your links.
Your heading tags are very important. Most Wordpress themes have already gotten this right within their actual template, but you want to make sure your post title is a relevant to your keyword.
Google and other SE's takes headings very seriously when considering your SEO ranking, thus another reason for naming your post and blog correctly. Most of you will not have to change or do anything here because most WordPress blogs are automatically set-up in this fashion.
(5) Your Sidebar Widgets
Most of the themes in WordPress offer the capability to add widgets to your sidebar. These can increase your keyword density and increase the overall optimization of internal linking on your site.
To get to these, you want to go into your WordPress admin area and click on Appearance -> Widgets (as shown below).
Then you will see a group of widgets that pop-up. You simply grab these widgets and drag them over to the sidebar area (on the right) as outlined below. This will add these widgets to the Sidebar within all the pages on your site.
And as you can see on my craftycontent.com site, this is what it looks like:
You can choose whatever ones you like here, but I recommend using at least Categories and Recent Posts if you are making a decent amount of posts on your site.
(6) Pages vs. Posts
You will notice within WordPress admin, that you have the choice between a page and a post. Which one should you use and when should you use it?
A "page" can be better in some instances. To rank for the terms in Google (especially high competition ones), you have to have the right keyword density. If you use a post, you will likely get comments which can destroy this carefully "construed" keyword density.
So, make your more important articles PAGES, and your regular updates POSTS. That way when you do update your articles (the important pages), you can simply update your page and then make a post about it and link back to it.
Comments can be good (as discussed below), but for some rankings you achieve or aim to achieve, you don't want incoming content to have an adverse impact on your search engine positioning.
(7) Link to other pages on your WP site
Interlinking between your pages in WordPress is very important. In particular if you are linking a brand new post (fresh content) to older content. This will get your content crawled and will allow Google and other SE's to get at this content again.
There are also plugin's available within WordPress that allow you to show "related posts". This essentially does the same thing as it will interlink "related" content within your site, getting exposure to new and old content. Exposing pages to search engines will enhance your sites "crawability"...increasing your SEO rankings.
There are a bunch of Related Post plugins and we recommend doing a search for them. A couple of the best ones are:
- Simple Tags
- Yet Another Related Posts Plugin
(8) Reader Involvement (comments)
Comments are very powerful. They allow you to get feedback on your site, have people tell you how special you are, and ultimately have other people creating content for you that may get picked up by the serach engines.
Visitor engagement is one of the most important factors of getting people to link to your site. It allows you to build relationships and create a dialogue on certain topics.
Say you have a blog post discussing "how to beat Super Mario Brothers 3". If the traffic is there, you will likely get many comments related to the target keyword. You will be able to create a relationship with your commenters. And you will likely get some back-links from other blogs, other social mediums, and likely even some website if your post is helpful and engaging.
Write content that is unique, original and captivating. Also something that is very simple but many people fail to avoid it, is to "ask" people to comment...it will lead to much greater user generated content and greater SEO rankings.
The reason comments are good for SEO is because it keeps your posts current. When Google (or another Search Engine) visits your site, they will see the content has been updated and give you brownie points for that. It will also recrawl the surround pages because of this...which in turn leads to more rankings
Is it tweeting, twatting, or twitting?
Regardless, we recommend that you install the following auto-tweet application like HootSuite.
By tweeting your posts as well, you will get further exposure to your blog. People tend to read their "tweets" more regularly then they read their email and it is just another way to get people linking into your site blog, talking about your blog, and even buying or performing an action on your blog
(10) Dropping in on related blogs
Getting links from or on related blogs can give your own WordPress blog a big bump!
If you want to rank for certain keywords, I suggest you go into a blog search engine and search under your keywords. Some of the best blog search engines are:
Read the blogs that rank in the top ten....and start posting some valuable and insightful comments on them. You could even do a post on your blog (linking to theirs) and start an ongoing communication with the blog owner via their comments. The only way to get the links you'll need to rank is to become a part of the community and to offer value.