This is one of the most important aspects of a landing page. People often think about discussing the features when they are creating a page, when in fact an explanation of the benefits is what your audience is looking for. They may care about what your product does and how it works, but they really want to know what it is going to do for them and how it will improve their current situation. Simply offering a review of a product is not enough! You need to clearly define exactly how it will benefit them if you want to turn that visitor into a customer.

Adding benefits to your landing page can be done very easily. Here is an example of how you could list benefits for the products that you are promoting:

This book will allow you to:

Make more money from your existing website!
Use your website traffic to its full potential!
Increase your opt-in rate by 500%!
Turn your mailing lists into pure gold!
Build huge lists of customers that are hungry for your products!
Get lifetime traffic to your website!

By simply listing the benefits of a product, you can very easily persuade your website visitors to BUY. Your visitors are hungry for information, and if you have targeted traffic, they will also be eager to learn about the benefits that a product will provide them and how it will benefit their current situation.

Here are a couple of different ways that you outline the benefits on your landing page using a list:

Make more money from your existing website!
Use your website traffic to its full potential!
Increase your opt-in rate by 500%!
Turn your mailing lists into pure gold!
Build huge lists of customers that are hungry for your products!
Get lifetime traffic to your website!

To save these check marks to use on your own website, right click on them and click the "Save Picture As" option.

Listing the benefits of a product is an important part of creating an optimized landing page but few Internet Marketers do this (well the successful ones do). The easier your content is to understand, the better. Few website visitors will spend much time on your site, so it is important to highlight the benefits of a product like we have done above.