There are many conflicting theories about the color and layout of a website, however we would like to list a few rules that will help you improve your website visitor experiences. We have seen hundreds of landing pages that have great sales copy, are promoting products that convert very well, and have a lot of potential to be a great, but the page looks horrible. In this section we are going to focus on the readability and layout of a website.
The purpose of a landing page is to get your visitors to read what you have to say so that they can make better, more informed purchasing decisions. Having black text on a white background is by far the easiest text to read. Every book you pick up will be black text with a white background...and this is for a reason. Great readability!
Not all color contrasts work well together and below we have provided a few that will negatively affect your landing pages (and subsequently, conversions).
White on Black
Are you ready to take your online profits to the next level? How is it possible that you can generate exponential profit from a website without spending more in advertising or lead generation? From the owners of WealthyAffiliate.com and authors of Beating Adwords comes a guide that takes an in depth look "Inside The List". Take full advantage of the traffic that you are receiving to your website, and turn it into money today!Learn how Kyle and Carson literally took their online profits from $1000/day to over $3000 (that's over $1,000,000 a year) on a consistent basis by implementing a few little changes to their email marketing campaigns.
Red on Blue
Dark Text on Dark Background
Are you ready to take your online profits to the next level? How is it possible that you can generate exponential profit from a website without spending more in advertising or lead generation? From the owners of WealthyAffiliate.com and authors of Beating Adwords comes a guide that takes an in depth look "Inside The List". Take full advantage of the traffic that you are receiving to your website, and turn it into money today!Learn how Kyle and Carson literally took their online profits from $1000/day to over $3000 (that's over $1,000,000 a year) on a consistent basis by implementing a few little changes to their email marketing campaigns.Using color schemes that clash, or that cause the text to become difficult to read will deter your visitors from reading your text. Without them reading your text, you are wasting your time! If you want to use a different color background or text color, make sure that readability is not negatively affected. Below are a few rules that will help you improve your website.
- Do not use Dark Text with a Dark Background.
- Do not use Text colors that Clash with the Background Color
- The web standard text is Arial Size 2 (12pt). Do not use large text for your main sales copy paragraphs. It is OK to use larger text for links and headlines, but the main text of your page should be consistent throughout your page.
- Do not waste the space at the top of the page with a banner that has no purpose. Simply listing the name of your website or domain name is a very poor use of this prime real estate space. The first "fold" of your website is the most important space that you have because it is visible as soon as your page loads. Do not take up this space with unnecessary graphics, flash, or banners. A strong headline is always better than a banner that has no purpose.
- If you follow what you've learned within this tutorial and implement any necessary changes to your landing pages, you can to see an increase in your merchant page click-throughs, as well as your overall conversions. It is not necessary to use all of these techniques all of the time, however, using a combination of these techniques will prove to be very effective.
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