The importance of text links are something that many marketers overlook. Although text links will not affect your merchant page click-through rate as much as having a killer headline, if you use them correctly they will enhance your landing page effectiveness.

Here is a sample Paragraph that includes a few text links

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In the above paragraph, text links were added around keywords that are highly relevant to the message that you are trying to convey. They were also added to the references to the actual products and websites. The purpose of this paragraph is to tell people how they can increase their online profits, and turn their existing website traffic and turn it into extra money. Here are a few tips that you need to follow when adding text links to your landing page:

1. Do not use too many links as it will make your site look tacky and unprofessional. A few words in your main paragraphs are ok. You DO NOT need text links in every paragraph on your website. Conversely, if you do not provide adequate links, your merchant page click-through's will suffer.
2. Add text links on keywords that are highly relevant to the main purpose of the paragraph. This includes references to products/services/websites as well as relevant keywords.
3. Add text links on "call-to-action". Call to action phrases receive great click-through rates and entice your audience to act on what you say. It seems so simple, but adding action based links can improve conversions greatly.

Examples:

• Click here to...
• Click to learn more
• Learn More
• Visit website here
• Sign up now
• Register now
• Buy now
• Purchase now
• Read on
• More

The main purpose of a landing page is to pre-sell the products on your website before your visitors reach the merchant site. We have tested direct linking strategies against landing page promotion and have always found that a highly optimized landing page will convert much higher.

With this being said, it is important to provide your visitors with many exit links so that they find their way from your site to the merchant site. The most common misconception about landing pages is that you can simply create one, and your conversions will increase. This is not true because a landing page that is not optimized will "kill" your conversions altogether.

Embedded text links (or links within your content) within your landing page are a very good way to discretely add links to the merchant sites.. All outgoing links on your page should be using your affiliate links, or a system like My-Linker (a tool here at WA) to cloak your links. In the case that you have a review page, it is a good idea to use your #1 rated product link in any text links that are not directly related to the review of a particular product.