1. URL Structure
When it comes to our website structure, we cannot over emphasis the roles our URLs paly. They are one of the first contacts for our website visitors. They are saddled with the responsibilities of directing users to the destinations.
The best structure of your URL is one that is simple and easy to understand. Users should find them easy to read and know where they are been pointed to by the URL.
2. HTTPs
HTTPS is the acronym for hypertext transfer protocol secure. It is a protocol for transferring encrypted data via a secured medium. It ensures the security of your website content.
Google made it important by adding it to our user's experience. A lot of websites on the internet now comes with the secured protocol. With HTTPS, you are assured of data security, better user experience, and an improve Google analytics.
3. User Experience (UX)
With lots of websites delivering excellent user experience, website users do not waste time on site with poor structure. When users find finding information on your website difficult, they leave for other websites.
A good website structure helps users find content easily, and links are created in order of relevance. It will increase your click-through rate and improve your bounce rate. You can use surveys to find out how real visitors interact with your website.Ul