4. Keywords and Website Content.

Your keyword research forms a part of our content creation efforts. Consider it when building your website structure. Select topics which that are in line with your target audience and also their search behaviour.

In achieving this, you should target having your pillar content ate the centre of your structure. It will improve your website structure in terms of internal linking and also create a good user experience.

One advantage of building a good structure in terms of keywords and content is the elimination of duplicate content. They are not healthy for your content creation effort. Google assumes it as spamming. Concentrating on the production of quality content that is unique is the best way to avoid duplication.

You will find Google Search Console useful when it comes to finding and eliminating duplicate content. Rather than finding and amending duplicated content, it is safer to form a culture of not duplicating content.

5. Internal Linking

The ease with which website owners navigate your website contributes to user experience. As your website continues to grow, it becomes challenging moving from one point to the other without itches.

Your website is assumed to be a library of information that is interrelated. Professionals believe that within a few clicks, users should move from one end to another. To achieve this, you need a good internal linking structure.

They work with the aids of keywords. Careful use of keywords can help you link related content. If this is thoroughly and carefully done, the advantages are numerous. It gives users the privilege of finding your content easily. It helps search engines crawl and detects your pages. Search engines give privilege to a properly networked website when it comes to ranking.

To have a good link site, you should create the ability to link new content and also revisiting old content to link up with new content.