While Social Media isn't the answer to your success online (sorry to disappoint you!), it can be an important part of sharing, having others get to know you and your product, and can lead you to a certain level of success over time.

Having a Facebook fan page is a great way to promote your online business; however, if you are not continually working on promoting yourself on Facebook (and spending a good chunk of time and money in the process) you may be disappointed when you find that a lot of your efforts were in vain.

A quick and easy way to have people check out your website on social media sites such as Facebook, Twitter, Google+ etc. is to have plug-ins installed that enable your site to be shared at the click of a button.

Again there are different theories about which plug-ins are more effective than others. (Personally, I use "Sociable" and "Tweet, Like, Google+ 1 and Share"). Kyle has said that the larger icons get more "Likes" or "Shares": I have found this to be true, but prefer the smaller icons as they look neater and more proportionate to the rest of the webpage.

You can customise these and change your options for different pages (I disable social media icons for my Privacy Policy page, for example).

You can then share your own content and others will share it as well. Obviously, the more traffic you get, the more likely you are to have your content shared via social media.

Having a good following is a key to getting traffic if you want to expand your website through Social Media and get more clicks through your content.

Feel free to leave any questions or comments below and I'll get back to your asap! :)