Though finding a target keyword to write your content around is still important for your ranking and your marketing efforts, it is not necessary for you to rank high in Google. This means that if you are having problems coming up with a keyword or one with a low enough QSR, write and publish your content regardless.
Google is still going to index all of your content and will rank you accordingly based on the natural keywords that appear in your content and in relation to the query entered by people searching on Google. You do not always have to use a target keyword to get highly ranked.
Another quote from Kyle’s training which has helped me to realize the importance of content over keywords is, “Not every single page on your site is going to need to target a keyword.” Because “Content is King” it is that content that will ultimately help you to rank high in the search results.
Though keywords will always be important, you do not have to target a keyword in your content in order for it to be highly ranked. Just write and publish your content. Do not focus too much energy on using many keywords to get a piece of content ranked. Google will find other keywords to rank you for.
If you have not taken the Bootcamp course and/or watched the video training by Kyle where he explains this, I have included the link below. He makes this revelation within the first 4 and a half minutes of the entire video, so it is easy for you to view this tidbit of keyword information.
Understanding the Importance of Keywords
If you have enjoyed this training, show your love by clicking the Green Like This button. If you have any comments or questions please leave them below. To view all of my keyword training and other tutorials on SEO and Google, click the below link.
Reply
You always provide us with useful, important information that's useful and need to become the entrepreneurs we All desire to be.
May Our LORD And Savior Continue to Shower His Abundant Blessing UpOn You Always.
To God All Glory Is Given;
Praise His Holy Name;
Your Brother In Christ;
William
I Pray that Your Journey is both Profitable and Pleasant and Our LORD And Savior Jesus Christ Who Bled And Died On The Cross For Us Continue To Shower His Abundant Blessing UpOn You Always.
Have A Blessed And Safe WeekEnd;
To God All Glory Is Given;
We Should Always Praise His Holy Name;
Your Brother In Christ;
Respectfully;
William
A question about the snippets Google show in the search results:
I was of the impression that the meta description decides the snippet google use in the SERP. But from what I can understand in this training, google can also randomly select words and sentences for the SERP snippets.
Is that correct understood, and if that is the case, when will the meta description then be used over random sentences selected by google?
Thanks,
Mikael
Google will always substitute your meta description with what it feels is a better description based on what query is typed into search. It is all based on the search query.
Watch the video from Matt Cutts as he describes how Google uses the meta description. The video is at the bottom of the page on my training tutorial at the link below. Where in Content do I Use Keywords
Mikael
Here's my question: when I look at the query keywords, are those only what Google users have typed in to get my page(s) in their SERP? Reason I ask is I don't see any target keywords that I used for any of my posts. Do you know of a way to find out the keywords Google indexed with?
Mike
To answer your question...
Yes, those are the keywords people have used to find your website. As I have said, many times our content will be highly ranking for keywords that are not our target keyword.
That being said, over time as your website gets more exposure, especially if you share on social media regularly, you will start to see some references to your target keywords.
