So far I have shown you that it is very much possible to rank highly on Google for keywords that are not your target keyword and are just other words that reside in your content in various areas. Now I will give you a couple more examples plus one where a comment helped with the search result.
I DID NOT USE THESE KEYWORDS
In the above image you see 3 keywords, “Matt Lloyd Scam, My Online Business and ACN Donald Trump.” With the exception of the middle keyword I never used the keywords “Matt Lloyd Scam” or “ACN Donald Trump” in either of their respective reviews.
Though I did use the name “Matt Lloyd” and the word “Scam” within a couple of related reviews, I never used those words together, yet I am ranked on Google page 1. The same goes for the letters “ACN” and the name “Donald Trump” but as shown in the below image I am ranked on page 1 in position 5.
If you were to type my target keyword “Is ACN a Scam” I am ranked in the number 2 spot on page 1 but for the keyword I did not even use I am ranked in the number 5 spot. This is more proof that Google ranks you not always on your target keyword but mainly on the entire context of your content.
YOUR COMMENTS CAN EVEN HELP WITH RANKINGS
There are a few instances on my website where I received high Google rankings for a keyword or popular name found within the comments and replies of my website content. This is yet another reason why getting a lot of comment interaction on your content can help your Google rankings. Google also indexes your comments.
In the above image I am being ranked on Google page 1 for the keyword “Legitimate Affiliate Marketing Jobs” even though I am not using that entire keyword anywhere within my content for the related post. I am using the words “Affiliate Marketing” several times within the content and the word “Job” twice but the word “Legitimate” is not used at all.
So where did Google find this word in my content? In the image above in the description snippet of the search result “Legitimate” can be found in the following text. “…check out my website to make sure I am legitimate and not some scam website,…” however this text does not appear anywhere in my content.
I searched all of the comments and found this statement in a reply to someone within the comments thread. In this case Google found the word “Legitimate” within the comments and included it within the search results snippet for this keyword I never used. They also could have pulled it from my domain name.
NEXT UP = What to do if you cannot find a target keyword
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You always provide us with useful, important information that's useful and need to become the entrepreneurs we All desire to be.
May Our LORD And Savior Continue to Shower His Abundant Blessing UpOn You Always.
To God All Glory Is Given;
Praise His Holy Name;
Your Brother In Christ;
William
I Pray that Your Journey is both Profitable and Pleasant and Our LORD And Savior Jesus Christ Who Bled And Died On The Cross For Us Continue To Shower His Abundant Blessing UpOn You Always.
Have A Blessed And Safe WeekEnd;
To God All Glory Is Given;
We Should Always Praise His Holy Name;
Your Brother In Christ;
Respectfully;
William
A question about the snippets Google show in the search results:
I was of the impression that the meta description decides the snippet google use in the SERP. But from what I can understand in this training, google can also randomly select words and sentences for the SERP snippets.
Is that correct understood, and if that is the case, when will the meta description then be used over random sentences selected by google?
Thanks,
Mikael
Google will always substitute your meta description with what it feels is a better description based on what query is typed into search. It is all based on the search query.
Watch the video from Matt Cutts as he describes how Google uses the meta description. The video is at the bottom of the page on my training tutorial at the link below. Where in Content do I Use Keywords
Mikael
Here's my question: when I look at the query keywords, are those only what Google users have typed in to get my page(s) in their SERP? Reason I ask is I don't see any target keywords that I used for any of my posts. Do you know of a way to find out the keywords Google indexed with?
Mike
To answer your question...
Yes, those are the keywords people have used to find your website. As I have said, many times our content will be highly ranking for keywords that are not our target keyword.
That being said, over time as your website gets more exposure, especially if you share on social media regularly, you will start to see some references to your target keywords.
