If you are searching Google for your target keyword and you do not see your page or post anywhere in the search results, do not get discouraged. It is either too early in the process for Google to be highly ranking you and/or you may be ranking for another entirely different keyword.
WHERE TO FIND THESE KEYWORDS
NOTE, The following images may look somewhat different depending on which version of Search Console you are using, but the functionality remains pretty much the same.
One of the best ways to find these keywords is to use Google Search Console, formerly known as Google Webmaster Tools. In the image below, once you are in the GSC Dashboard area for your website, you will want to click on "Performance" in left menu.
This will bring up your search/performance metrics and depending on how you have it set up from your previous visit, or your first time through, it will more than likely look slightly different than mine in the below image. What you want to do is select “Queries.”
This will then display every keyword query that your content is being ranked on. I am sure you will see your target keyword at some place in the list but I bet you will be surprised at all of the other keywords you are ranking for. Many of these keywords will be ones that you never even used in your content.
The reason for this has to do with what search query someone used to find your content and how Google used the entire context of your content that it indexed to display in the search results. When you “write naturally” your content will contain other natural and LSI keywords.
NEXT UP = Examples of Google page 1 rankings and for which keywords
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You always provide us with useful, important information that's useful and need to become the entrepreneurs we All desire to be.
May Our LORD And Savior Continue to Shower His Abundant Blessing UpOn You Always.
To God All Glory Is Given;
Praise His Holy Name;
Your Brother In Christ;
William
I Pray that Your Journey is both Profitable and Pleasant and Our LORD And Savior Jesus Christ Who Bled And Died On The Cross For Us Continue To Shower His Abundant Blessing UpOn You Always.
Have A Blessed And Safe WeekEnd;
To God All Glory Is Given;
We Should Always Praise His Holy Name;
Your Brother In Christ;
Respectfully;
William
A question about the snippets Google show in the search results:
I was of the impression that the meta description decides the snippet google use in the SERP. But from what I can understand in this training, google can also randomly select words and sentences for the SERP snippets.
Is that correct understood, and if that is the case, when will the meta description then be used over random sentences selected by google?
Thanks,
Mikael
Google will always substitute your meta description with what it feels is a better description based on what query is typed into search. It is all based on the search query.
Watch the video from Matt Cutts as he describes how Google uses the meta description. The video is at the bottom of the page on my training tutorial at the link below. Where in Content do I Use Keywords
Mikael
Here's my question: when I look at the query keywords, are those only what Google users have typed in to get my page(s) in their SERP? Reason I ask is I don't see any target keywords that I used for any of my posts. Do you know of a way to find out the keywords Google indexed with?
Mike
To answer your question...
Yes, those are the keywords people have used to find your website. As I have said, many times our content will be highly ranking for keywords that are not our target keyword.
That being said, over time as your website gets more exposure, especially if you share on social media regularly, you will start to see some references to your target keywords.
