Step 3: Target Customers
Figure 13: Book Categories
After that you choose your customers by selecting or adding the book categories and choose the keywords you think will make your book easy to be found by your potential customers.
Just left-click on the “Add Categories” button shown above and the window will open where you will select your book categories. Is your book, a fiction or nonfiction? What is the other sub-categories? The book category helps the customers find what they are looking for.
Figure 14: 7 keywords
Here you can enter the search keywords as mentioned earlier. The search engines such as Google will try to find your book online when someone uses the words that match your keywords
That is why some indie authors and book marketers will advise you to use words that are searched for by many people on the internet. There are some tools you can use to determine which words are being searched for.
But I love to use the words in my book because it will be a clear misleading if people land on my book and they see it is not what they are looking for simply because I misled them to it.
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Most of my books are "How-to" guides, helping people learn how things are done.
For more info, please hit my profile photo above, and you will see many other training materials, including my websites. How to publish an e-book - Smashwords How to publish an e-book - Kindle Direct Publishing John Shalom
Juba, South Sudan
