6. Write like a Friend

Keep in mind that everyone is searching for reasons to ignore your emails in today's information age. They don't want to be bothered by them.

So, write like a friend when you write your emails. This is the smartest way to appeal to your subscribers and get them to open and click your emails.

This makes your email feel more personal, and it is less likely that recipients will delete your message and move on to the next one.

Start with a catchy opening line in the subject to wet their appetite for the content of your email and then deliver a light, short and interesting email. With this style, your subscribers will be happy to open your emails now and in the future.