How Should I Segment My List?

Have they purchased a product? Do you want them to visit a particular page? Do you want them to download a specific lead magnet?

These are several ways you can slice your list into segments:

• Preferences: Subscribers interested in hearing about blog posts will prefer this to those who only wish to receive sales notifications.
• Send a welcome email to new subscribers or a series of welcome emails to all subscribers.
• Local notification: Notify subscribers living in the area near your event.
• Interests: Subscribers who prefer classical music to those who love pop
• Inactivity: Remind subscribers who haven't been engaged for a while about the next step you want to take.
• Open rate: Reward your most engaged subscribers with a special deal just for them
• Shopping Cart Abandonment:Remind subscribers who have placed items in their carts that they haven't yet checked out.
• Lead magnet: Send specified emails based on the lead magnet they have opted in for.

Pro tip: You can use contact forms to gather subscribers and then use that data to create targeted messaging.

Improve Your Email Open Rates

This section is crucial because, despite all your work to build your email list and segment it properly, it won't benefit you if your emails don't get opened.

Many factors play a part in whether people are opening your emails. Let's look at each one: