3. To Keep Your List Fresh, Remove Inactive Subscribers

To keep your subscribers happy, you must send out emails regularly. You might have lost contact with someone, or they may not be interested in your brand anymore.

It's essential to periodically remove inactive subscribers from your list to ensure that it remains active and full of engaged subscribers. Inactive subscribers are those who have not engaged with an email within the last six months.

Before you delete them, send one more email campaign to re-engage inactive subscribers. You can send an email asking inactive subscribers if they want to remain subscribed.

4. You Can Reach Only One Person with Your Letter

It's normal to imagine the thousands of people who will be receiving your message and subject line when you’re writing it. It's much more effective to write like you are speaking to a person.

This is why you need to get to know your buyer persona to write the right way. It is essential to understand your buyers' needs, wants, values, likes, and dislikes.

Send an email to request a five-minute chat if you have any questions. You can ask questions during the call to help you understand your subscribers' thoughts and needs.