4) Character Length
Your content length should not be more than 60 characters. When the characters are too long, the search engine does not display them on the result page. Moz.com states that Google displays 50 to 60 characters, so the shorter the better. It also helps place more emphasis on your keywords than irrelevant words for long sentences.
5) Avoid Keyword Stuffing
Stuffing your title tag is a bid to gain more search engine relevance is bad practice. It will not help promote your page. Rather, you can get penalized.
Even when you consider user engagement, stuffing keyword makes your website appear as if it is a bit of everything. The webpage looks as if it is not detailed enough on a particular subject matter. But like a brief on several subjects.
6) Avoid Special Characters
Special characters will take up your available character space, main while they are irrelevant to search engines. Google does not use punctuations and other special characters. Avoid them, make your title as short as possible and easily readable.
7) Deliver on your Promise
Writing an optimized title tag does not stop at the title tag. Ensure your visitors can find what they are looking for and have added value. This way you can be sure to build loyal customers
We have been able t establish the importance od title tag and also clearly showing how you can craft it. As such, I believe transforming this to your webpage in terms of making it easy to find and a quick read through for users will be easier.
But a well-crafted title does not supersede the place of well-written content. Search Engines are becoming more sophisticated, and all algorithm points toward quality content with good length.
Great summary. I'm not quite sure what to do with a long tail keyword that extends beyond 60 characters - as they sometimes do. Also a quick question is a hyphen i.e. - considered a special character? I ask because some technical terms include hyphens, yet when those terms appear in Jaaxy and Google ranked keywords they don't have hyphens. So when I use the keyword in my title and text, grammerly is telling me to correct it, but I am guessing that if I do correct it and insert the hyphen then could that damage the keyword ranking? A simple example might make this easier to see what I am talking about. I just posted an article with the title
Stop loss stock strategies.
The grammatically correct term would be:
Stop-loss stock strategies
But the keyword phrase in Jaaxy and Google shows up as:
Stop loss stock strategies
Thanks
Andy
Reply
It al depends on u. If you are considering user seeing it. Remember a lot wil not be seen. But for SEO, it will increase contribute, even if the effect is minimal.
For special characters Google won't count it. But for good readability then yes.
But in my opinion, if
1)removing it will not change the meaning of the keyword
2) removing it will make my character length be less than 60
3) if readers can still get d same message. Then I will do away with it.
