How to Optimize Your Content for SEO
2. Check for Common Errors
Most blog posts aren’t perfect and yours might likely be one. When updating your page, make sure to check for errors and eliminate them. Common errors are typos and punctuation mistakes – eradicate them from your content.
Next is to look out for any factual-related mistakes. Cross-check for outdated figures and update them. Also, look out for broken links in your content and fix them. You can use the free broken link tool for this purpose.
3. Add or Remove Some Information
Look for areas in your content that needed more information and add; also check for outdated and redundant ones and remove them.
Read your content with an unbiased mind to see if it satisfies and adds more value to you. Make adjustments where necessary until you’re satisfied.
4. Add More Data
Data is an authority on its own; it outweighs lectures and opinions. Data add more value to a page because they are factual.
So when putting together hard figures, ensure you make them credible. It would increase your trust among people which, in turn, add more value to your brand. So start adding more data to back up your opinion, advice, and tips.
5. Use the Right Keywords to Optimize Your Page
You are updating old content, which means you already know those keywords that bring in the traffic and impressions. (Such info is on Google Search Console and Analytics).
You aim to do away with those keywords that are not performing and focus more on those that deliver.
6. Optimize Your Headline
Play around with the headline of your posts till you get something more interesting than the previous one. You can also try adding little emotional trigger-words to your headlines; it works wonders.
7. Your Meta Tags
You can try different high-value keywords for your titles and Meta descriptions to see which works. Try different versions to get a more interesting Meta tag.
8. Try a Different Cover Image
You can try using another cover image for your blog article and see how it goes. The new cover image should encompass the context of your content, your headline, and keywords.
Tools like Canva come in handy in this regard; you can easily create custom images which is better than using stock images.