How to Optimize Your Content for SEO
When last did you think about updating your old blog content? You can’t just keep churning out articles; find some of your old content and update them.
This practice helps to keep your content fresh and up-to-date. It also helps to skyrocket your SEO and conversion. Updating your content can result in better search rankings, more links, more traffic, social shares, and new customers discovering you.
Note: Updating content in this context does not mean to paste the latest date as some bloggers do. The idea is to add more value to your existing content with relevant information.
Steps to Updating Your Old Content for Better SEO
Here are the steps to updating your existing content for better SEO.
1. Identify which Content to Update
Your priority should be tilted towards blog content with fewer clicks but with more impressions on SERP. Updating them for unique question-based demands can significantly increase their rankings. Google Search Console can handle this function.
Next, you should concentrate on those blog articles with great impressions that are not featured on the Google’s top page. These blog posts should appear between the 2nd and 5th page of SERP.
Again, optimizing these pieces of content can increase their ranking on search results pages. Such categories of content can also be found with Google Search Console.