How to Use Video Marketing to Boost Your Sales Funnel
Video marketing is fast becoming a trend as ad marketers consider it a more convenient way of marketing products and services. A lot of people have shown preferences for what their eyes can take in and their minds can absorb immediately.
So they prefer watching videos to reading what is written about a product. Also, they believe watching videos takes less of their time than reading some content. In addition, many people find it easier to understand and assimilate than written content.
And when people view video content, they tend to remember it for a longer time than if they had read it as text. 10% of people are noted to remember the content that they read after three days and if it is a video with textual information added to it, the number can be as high as 65%.
Using videos in your emails has shown a 200-300% conversion increase in click-through rates. This has led to many B2B companies leveraging on opportunities offered by video advertising to increase their sales and earn high returns on their investments.
Video marketing can occur along every step of the marketing process. For instance, you could have a video that gives your audience an overview of the brand you are marketing as the first step of your video marketing.
Next, you can create a sales video through which you can show your customers what they stand to gain from patronizing your product, after which you can create videos tailored to meet the needs of a particular class of customers you have identified through the leads you got. And you can directly reach out to those customers through their emails as you begin to personalize your relationships with them.
Another video can show testimonies of customers who have purchased your brand and what they have benefited from it. And yet another video or webinar should show appreciation for patronage and other benefits they can get for doing more business with you.
When you create different types of videos, your customers are encouraged as they make purchasing decisions. But how do you decide on what types of videos to create for your funnel?