Let's Find Out What Top Heavy Is

Have you ever been so unimpressed with a website that has Ad upon Ad upon Ad upon Ad... and doesn't stop? ...then you finally find the content somewhere half way down the page? Well that pretty much sums up what Top Heavy is!

Google now penalizes sites with too many Ads in the Top Half of the site.

So - the solution is have a whole lot less Ads and a whole lot more content where the reader can see it immediately. Try and keep a balance between the two, siding slightly more to content than Ads.

Now that we Know What Top Heavy Is, let's Find Out What Penquin Is.