We get a lot of information to process every day, through our eyes and ears, and our brains have trouble processing. And is in complete alertness to separate important and unimportant issues. The brain responds to colors, shapes and sizes.

The most common banner sizes on the web are medium Rectangle (300x250) and the Leaderboard banner (728x90)

Most information comes in through the eyes and ears, and the brain selects it for importance. This is automatic, you don't have to think about it.

The brain associates colors with certain emotions.

Green is seen as healthy, natural and safe. Just think of a traffic light, Greenpeace, or healthy food, with a green label.

If you know these associations, you can use them.

MC Donalds also knows this, and to change the image to sustainable, they have had the Big M change color from red/yellow to green/yellow. They still use the same food, but it now looks "greener". And although red attracts more attention, green gives more confidence and radiates health. Smart guys there.

The old >>>>>>>>>>>>>>>and the>>>>>>>>>>>new logo