Pros:
The benefits of these ads is that it allows you to customize your ads specifically to the content of the page that you will be placing the ads on. For example I can enter multiple different keywords, separated by commas, and be 100% sure that Amazon will only display products that have those keywords in the listing titles. This eliminates the risk that Amazon will display listings for products that do not relate to my site content.
Cons:
The one downside I have found with these ads is that they do not give you the ability to save your Ad code, like the Recommendation ads do. So each time you create a new ad, you need to either save it in a notepad file, or as an ad in the AdInserter plugin. This can be quite cumbersome, especially if you cannot remember whether or not you had already configured an ad for a specific keyword, or if you have new keywords to ad to an existing ad. That can be done by manually modifying the code, which I will discuss in a later training.
I have a question and a con to add, if you do not mind:
Question: say I configure an Amazon Native Custom Ads featuring 2 or more products, does it count as a single advertisement or as a multiple one? I am asking this in order to avoid being seen as a bridge site by Google.
Con: Prices do not match more often than not.
Having total control over products is great, but I have happened to advertise products costing 50 $, only to find out they were priced at 400$ or more.
My understanding is that Amazon does not pick the very same product that you intend to advertise, but the most expensive unit available.
Very many thanks in advance for your time and reply,
Ps.
On a separate note, the Site Stripe Custom Ads is off limits for me atm: I click on "Custom" and nothing happens.
It stopped working days ago, all of a sudden.
I contacted Amazon Support and they replied they reported the issue to their technical team. Nothing has changed so far.
I do use Ad Insterter as I love the control it gives me for placement and such.
Thanks again. This will definitely help people out when they go to deploy Amazon native ads in their site(s).