Pros:
The benefits of the custom ads is that it gives you total control over the products that are displayed on your page. Offering complete customization with no worries at all that Amazon may display a product completely unrelated to your content.
Cons:
You run the risk of displaying an ad for a product that may no longer be in stock. Say for example you choose a product, and a year or two down the line the product is either no longer made, or no longer sold on Amazon. You run the risk of sending your visitors to a listing that they cannot purchase, which is an easy way to lose a sale, unless they happen to do their own search once on the Amazon Website.
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Spaced
Premium
Thanks for this informative post, Jennifer.
I have a question and a con to add, if you do not mind:
Question: say I configure an Amazon Native Custom Ads featuring 2 or more products, does it count as a single advertisement or as a multiple one? I am asking this in order to avoid being seen as a bridge site by Google.
Con: Prices do not match more often than not.
Having total control over products is great, but I have happened to advertise products costing 50 $, only to find out they were priced at 400$ or more.
My understanding is that Amazon does not pick the very same product that you intend to advertise, but the most expensive unit available.
Very many thanks in advance for your time and reply,
Ps.
On a separate note, the Site Stripe Custom Ads is off limits for me atm: I click on "Custom" and nothing happens.
It stopped working days ago, all of a sudden.
I contacted Amazon Support and they replied they reported the issue to their technical team. Nothing has changed so far.
I have a question and a con to add, if you do not mind:
Question: say I configure an Amazon Native Custom Ads featuring 2 or more products, does it count as a single advertisement or as a multiple one? I am asking this in order to avoid being seen as a bridge site by Google.
Con: Prices do not match more often than not.
Having total control over products is great, but I have happened to advertise products costing 50 $, only to find out they were priced at 400$ or more.
My understanding is that Amazon does not pick the very same product that you intend to advertise, but the most expensive unit available.
Very many thanks in advance for your time and reply,
Ps.
On a separate note, the Site Stripe Custom Ads is off limits for me atm: I click on "Custom" and nothing happens.
It stopped working days ago, all of a sudden.
I contacted Amazon Support and they replied they reported the issue to their technical team. Nothing has changed so far.
merlynmac
Premium
Excellent post, one I would have love to have seen about a month ago when I deployed the native ads. For the life of me I could not get native ads to work right but I did deploy the search ads and I love them.
I do use Ad Insterter as I love the control it gives me for placement and such.
Thanks again. This will definitely help people out when they go to deploy Amazon native ads in their site(s).
I do use Ad Insterter as I love the control it gives me for placement and such.
Thanks again. This will definitely help people out when they go to deploy Amazon native ads in their site(s).