14. Invest in Google Advertising

It is a great way to build a trusted website. This is the best way to start a paid advertisement campaign using Google AdWords and other search engines' products. Your account and website will be more trusted with search engines if you spend more money on paid advertisements that people click through.

Google will rank you behind-the scenes based on your bids and ads over time. This creates a Quality Score for your account. Higher Quality Scores mean that you will be able to bid less on keywords with high competition.

15. Get Rid of All the Mess

Google is very attentive to broken links and errors on your website, as well as pages that require attention on the backend.

These are just a few examples.

404 Missing page: This error occurs when a link to your site breaks or is not available anymore.

These redirects are created by you or your webmaster.

A 301 redirect is required to point to the correct location if a page becomes obsolete or incontinence. Google considers every missing page 404 a huge red flag. It interprets this as a sign you haven’t been properly monitoring and cleaning up your website. This leads to a poor user experience. Google will rank your website lower in the SERPs depending on how many missing pages and how long they have been there.

Google doesn't consider 301 redirects as serious as missing pages. It can send negative signals if there are too many redirects on your site. Google could interpret this as a trick to get visitors to click on different links landing on the same webpage.

Site Analyzer is a great tool to check if there are any missing pages or redirects to 404.