12. Do Lots of Engagement

Quality sites should foster meaningful interactions between users. What does this mean? Search engines can measure interaction between users and your website in many ways.

These include:

 How quickly they leave your site and return to search engine results pages (bounce rate).

 How many pages they visited during their visit to your site

Comments on your blog, likes, shares, and comments on social media pages are other ways to engage with your site.

Your site's engagement with users is a sign that you will rank higher in search engine results pages. This is because you are building trustworthiness with these search engines.

13. Update your Content and Create New Content

You must create new content if you want to earn trust from search engines and rank higher in searches. This is where blogging comes in handy. By creating new pages on your website you are allowing Google to crawl it, increasing your relevancy with search engines and visibility.

Your ranking will be affected if you post random content that's not related to your site. Google will determine if your website's content is related to your current site content and if it makes sense.

To get the best optimization results, it is important to update your content frequently with relevant information about your industry and your site. You'll be able to keep your website updated and search engines will rank it higher in the SERPs. Remember that content must appeal to your target audience when creating content. To be able to identify your exact target customer and answer their questions, you will need buyer personas.