6) Obtain More Links
Although backlinks are not as crucial as they were once, they still play an important role in building trust. It's not about quantity, but quality.
7) Clear Contact Information
Clearing contact information is essential. Google will be suspicious if you hide valuable information, which can lead to a decrease in trust. Your phone number and address should be clearly visible on your website. You should have consistent contact information across all internet sites, directories included.
8) Get social
A trusted brand is one that has a strong social media presence.
9) Make sure that your website is secure
SSL certification will not only make your customers feel at ease, but it will also help you stand out from your competitors. A more secure website is a website that can be trusted.
10) Follow Google’s Guidelines
Google's guidelines are important to follow. Don't try to manipulate Google with black hat SEO techniques. This will only lead to more problems.
11. Verify Your Business
Google verifies the existence of your business and determines if you are serving real customers. It will validate that your business is real by including a physical address on a website. Your website can be verified by Google once your address has been added. This can be done via a phone call, a postcard, or mail.
This will increase the value of your website with Google. It will also make you more likely to appear in search results than a business without a verified address.