Create a Giveaway

You may have heard of them as opt-ins, giveaways, lead generators or even bribes, but they all mean the same thing. Something attractive that you give to a website visitor in exchange for their name and email address, which you store in a database maintained by an autoresponder.

I'll cover setting up and using an autoresponder in the next lesson.

This lesson will cover how to create your product to give away in exchange for your visitor's details.

How to Create Your Gift as an E-Book

You’ll need a gift to give away to your visitors in exchange for their name and email address.

This section explains how you can use PLR to create your very own e-book.

What Is PLR?

PLR stands for Private Label Rights and can be applied to any medium, but most often to an e-book.

Along with the e-book, you buy the right to claim authorship, with or without modification to the original and the right to resell it.

Normally, you do not have the right to resell it yourself as PLR. If you do, it’s called buying Master Resell Rights, which normally costs more. That’s a different matter entirely and not what we’re talking about here.

The remaining pages in this section are a case study of creating an e-book from PLR.

There is a huge number of PLR providers and their quality varies enormously. The ones that I use and can recommend are

• Tiffany Lambert
• Arun Chandran
• JR Lang
• Susanne Myers & Tracy Roberts (Piggy Makes Bank).

They all produce high quality PLR at what I consider a bargain price and often give away stuff as well. Arun's work is a little more irreverent but I find his style entertaining.

You can Google them to find their websites.