Case Study

I have a short PLR e-book from Tiffany Lambert called “10 Ways to Increase Laser Targeted Traffic”.

Here’s a screenshot from the first page:

And here’s the cover image that Tiff provided to go with it:

Now there are two things that I really like about this PLR:

• It’s from Tiffany Lambert and her writing is always top-notch and
• People really like reasonably short, valuable lists of things and “10 Ways” really fits into that.

But…

You need to change some things.

The Things You Need to Change

It’s essential to add your personal touch to PLR, so that you are clearly differentiated from the lazy marketers who buy it and then publish it as is.

No matter how good the original is, there are three things you need to change:

• The cover. It’s the first thing your visitors see and it’s what creates the first impression. And you know what they say “you only get one chance to make a first impression”
• The title. Don’t let your e-book have the same title as everyone else
• The format. I use the same format for all my e-books, whether they are being published as PDFs on my own website or as paperbacks on Amazon. I’ll reveal that format later on in this lesson.