Did you know that most readers on average only read about 14% of your words when they’re on your page?

We tend to only scan a page instead of reading it word for word. Your readers tend to scroll down, find a headline that is relevant to what they’re looking for, and then read on from there.

Pay attention the next time you go to a blog post. You probably do this yourself. You'll scroll down a bit, your eyes scan content and especially headings quickly, and you make a judgement call. "Do I want to read this?"

When you see easy to read headings that catch your attention and are relevant, you stick around.

Don’t take it personally, this is just how the internet works. People want information andthey want it now.

Make your headlines easy to see and pertinent to the information you’re covering, and your key points will find their way to your reader’s eyes.

Once they like what they’re reading, they are more engaged and that 14% will go way up.



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TracyD1 Premium
Thanks for the great info, I was thinking my post were to short, I'm glad I read this information, thanks again.
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EricCantu Premium Plus
It's good to be over 300 words for sure. The 500-800 range is probably comfortable for most. And sometimes there are posts where you're not even trying to be wordy but you finish and it's in the 1500 range.

As long as you have quality content, that's the key really. I'm glad you enjoyed the tutorial. Thank you so much!
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MelaniLukito Premium
So we don't need to write 1500 words?
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EricCantu Premium Plus
If you're writing a post and really writing from the heart and doing your best to not only tell a story but *show* the reader how to do something, and you finish up and it's say 700 words, there's no need to go in and try and stretch that content out with filler to get it to 1500.

You have to write naturally, with relevant, quality content.

It's a good idea to not be TOO brief though. An article under 300 words probably could use some more thinking out.

But you don't want to just add words to reach a word count. That's for sure.
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MelaniLukito Premium
Thank you.
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ThomasPye Premium
Thank you for this, I have saved it for reference.
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EricCantu Premium Plus
Thanks man. If you see anyone looking for some answers or pointers for traffic or anyone just starting out and questioning if they can do this, feel free to share this with them.

I appreciate it.
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MelaniLukito Premium
Thank you very much. You deliver the points clearly.
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EricCantu Premium Plus
Thank you, Melani! You're too kind. I do appreciate it!
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MKearns Premium
Traffic is the mainspring of site purpose!
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EricCantu Premium Plus
Amen to that. It's the secret sauce! :)
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