Did you know that most readers on average only read about 14% of your words when they’re on your page?
We tend to only scan a page instead of reading it word for word. Your readers tend to scroll down, find a headline that is relevant to what they’re looking for, and then read on from there.
Pay attention the next time you go to a blog post. You probably do this yourself. You'll scroll down a bit, your eyes scan content and especially headings quickly, and you make a judgement call. "Do I want to read this?"
When you see easy to read headings that catch your attention and are relevant, you stick around.
Don’t take it personally, this is just how the internet works. People want information andthey want it now.
Make your headlines easy to see and pertinent to the information you’re covering, and your key points will find their way to your reader’s eyes.
Once they like what they’re reading, they are more engaged and that 14% will go way up.
Reply
As long as you have quality content, that's the key really. I'm glad you enjoyed the tutorial. Thank you so much!
You have to write naturally, with relevant, quality content.
It's a good idea to not be TOO brief though. An article under 300 words probably could use some more thinking out.
But you don't want to just add words to reach a word count. That's for sure.
I appreciate it.
