Other Header Menu Pages

The other pages to go on your header menu will obviously depend on your website, but I suggest they should include:

Blog. This should display your blogroll as a matrix, 2 or 3 across, with each blog post identified by its featured image and optionally an excerpt. Clicking on any one takes the user to the actual blog post. This is useful whichever way your Homepage Settings are set up. How this is achieved will be governed by your template and/or your editor.

About. This is your About Me. It can be a page or a blog post. I prefer a page but some prefer a blog as you can invite comments. It should include a photo and be interesting. Perhaps a summary of your journey to get here, without being an autobiography. People like to know who they are dealing with and a good About page will consolidate trust in your brand.

Contact. This is your Contact Me page or post. You should give your visitors a way to contact you without buying anything or subscribing to your list. Again, this is a trust thing. If your template or editor doesn't provide contact forms, there are plugins that do. Just search for WordPress contact forms. The minimum information you need to collect is Name (or just First Name), Email Address and Comment. And, of course, you need to nominate your own email address for the information to be sent to. You should always respond to these as soon as you see them. Don't be afraid of negative comments. Treat them as a learning experience and always respond politely.

Products. Everyone is selling products, even if they are "just" affiliate links. It's a great idea to have a menu hierarchy here so that when your visitor hovers on Products, it creates a dropdown of Categories and when they hover on a Category they are interested in, they see a dropdown of products in that Category. Clicking on the product takes them to either the vendor page for the product, with your affiliate link embedded or (better) your landing page for the product. This is done via the menu type Custom Links, which are explained further on in this article.