7 - Track and Monitor Video Performance

The fact that the live stream has ended doesn't mean you just move on to the next project. You need to promote the video as much as possible on different social media platforms that you use.

Also, you should monitor how your video is performing. You want to know the total reach, audience engagement, and lead generated from your live session.

This is where you compare your video stream results against the main objective that was spelled out from the very beginning.

The results you obtain from this exercise will prove very helpful for the next live streaming sessions you will be hosting.

Conclusion

Live stream videos are valuable content assets that can be used to engage your audience in real-time. They can aid you in building your email list, lead generation, and any other marketing goal you intend to achieve.

To get the best ROI out of your live stream events, you will have to settle down and plan very well. This guide serves as a valuable resource that takes you through the steps for a successful live streaming event.