Sell without selling.........
Make sure to have fun and to also engage your audience and don't forget that no one wants to always or for that matter ever be sold.
The post above is an actual post that I posted to my Facebook Business page wall - Even though my page has 2,875ish Fans You can see that over 7,000 saw this post.
Sharing is a wonderful thing - Not seen on the cropped picture above is my Facebook Business Page name and Website - the 20 Likes shown above are only the likes for this particular position of the post - Likes totaled over 900 fro this post between all of the shares that happened.
I use the 2/3 rule - 2/3 of the time I post Business related stuff and 1/3 of the time I post less serious more engaging stuff like Bart upside down.