• Maintain a balance between user engagement and sales

There is always a temptation to concentrate on making sales, but people naturally follow the brand they trust. Client engagement is the key to building authority and trust, as such your attention should not be on products sales alone.

Think of other ways you can create engagement on social media, get people to connect with your brand. As such you must understand your audience and create content which will resonate with them. The overall objective is to reach a new audience, increase in your network and hard more value.

• Increase in Revenue

This is the overall goal of any business, an increase in revenue. You can use social media platforms to move your leads through your sales funnel from being a lead to becoming a paying customer. Metrics that you can use to evaluate an increase in revenue include revenue from sign-up, revenue from ads.

• Effective Customers Service

We have seen revenue generation as one of the essential social media marketing goals. But, effective customer service is one of the ways business increases their revenue. As such, you cannot overestimate the need for effective customer service on social media, as people now turn to social media for support.

Effective customer service is one way you can differentiate yourself on social media. Below are some ways you can track or measure your business effectively on social media.

1. Measure the number of requests you receive via social media
2. How fast do you respond to this request
3. What is your customer satisfaction score

Conclusion

Selecting and focusing on a goal is all up to you. Businesses continue to transform and become better. You cannot be left out in this drastic change. Focusing on one or more of these goals will help transform your business in the days ahead.